designer engineer - writer - director. head of design at Sunbound.
Joined January 2008
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2,642 Photos and videos
May 29
I said yes to working with Jhon on Space Dinos before I could explain why. Which got me thinking...
We don't have good language for the instinct that says "yes" to a collaborator.
The portfolio. The track record. The reference check.
All real. All worth checking.
But the part that actually decides? It can run faster than words.
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May 29
Here's the part most people miss: The signal isn't the absence of tension. It's the quality of it.
Jhon and I disagree. But the friction pulls the work forward instead of grinding it down.
That's when 1 1 stops equaling 2...and starts getting closer to 10.
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May 28
had this in high school and thought it was the coolest thing ever made
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Will retweeted
May 18
The CEO of Take-Two, the company behind GTA, just said something the entire AI industry doesn't want to hear.
And he said it without being anti-AI.
Strauss Zelnick's argument is precise. AI is built on datasets. Datasets are backward-looking. Creativity is forward-looking. A model trained on everything that already exists cannot, by definition, produce something genuinely unexpected. And all hits, by their very nature, are unexpected.
Asset creation and hit creation are not the same thing. AI is getting very good at the first one. The second one is what actually makes money, builds franchises, and changes culture. Nobody has shown AI can do that yet.
The derivative property problem is real. You can clone GTA with existing technology. You could do it before AI. It would take 3 years and look identical. It still wouldn't sell. Because it isn't GTA. It's a clone of GTA.
And consumers, despite what the industry occasionally pretends, can feel the difference between something genuinely new and something assembled from the residue of things that already worked.
Thousands of mobile games ship every year. 0 to 5 hits get made. The same studios make them every time. The technology to make more games has been commoditized for years. It didn't democratize hit creation. It just flooded the market with more forgettable product.
The Silicon Valley thesis that AI unlocks game creation for everyone is true in the same way that cheap cameras unlocked filmmaking for everyone. They did. And the same 5 studios still make the movies everyone watches.
What Zelnick is saying, without quite saying it, is that the thing AI cannot replicate is taste. The instinct for what hasn't been done yet. The cultural antenna that detects the gap in the market before the data can see it.
Data tells you what people wanted. Hits tell people what they want next.
Those are different jobs.
May 17
🇺🇸 Tucker lays out the deepest critique of AI yet, and it's not about jobs...
His argument: writing produces thinking.
You can't formulate a thought without first articulating it.
If kids never write because AI writes for them, the quality of human thinking collapses.
That's the surface problem.
The deeper one is purpose:
"The point of living is to create.
That's the point of being a human being. It's necessary for joy.
There is no joy without creation."
If the machine creates everything and humans just consume, you don't get utopia.
You get despair, mass unemployment, and eventually political revolution.
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May 19
Finally tried @wimpdecaf this morning and it was great. Had to get the bag named after one of my favorite musicians. @whale is out there making something delightful as always.
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Apr 23
Steven Soderbergh: “Five years from now, we all may be going, ‘That was a fun phase.’ We may end up not using it as much as we thought we were going to. There are some people that I have absolute love and respect for that refuse to engage with it. That’s their privilege. But I’m not built that way. You show me a new tool. I want to get my hands on it and see what’s going on.”
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Apr 16
Today was my 41st birthday.
It was full of fun and productivity, and some heavy derailments only love can deliver.
I’m ending the day grateful for each passing year, knowing the best is yet to come, and exceedingly excited for what’s ahead.
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Apr 16
A highlight of year 40 was the friends I made who have consistently shown up. They don’t realize how much it shaped and helped me.
I’ve been reflecting on contentment lately, and am so grateful for the people and experiences that have shaped this lesson.
Excelsior
🚀🦕
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Apr 15
i met @aibek_design last Sept and was impressed by his vision and drive. been fun seeing him and the Wonder team drive toward their big day. stoked to try it.
Apr 14
Every time you switch between design and code, you lose something, your momentum, your fidelity, or your vision. The gap between what you designed and what ships has always been the cost of building.
That’s why we built Wonder, a design tool where everything you create is backed by real code.
Public Alpha is now live at wonder.design
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Apr 15
about time it started catching up
Apr 14
Hopecore Is the Vibe Shift Hollywood Needs hollywoodreporter.com/movies…
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Apr 12
Louder for the people in the back.
“In a world where building is easy, the real cost comes later.”
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Apr 11
The Professor, J.R.R. Tolkien:
“But so short is human memory and so evanescent are its generations that in only about 30 years there will be few or no people with that direct experience which alone goes really to the heart. The burnt hand teaches most about fire. And though we need all our natural human courage and guts (the vast sum of human courage and endurance is stupendous, isn't it?) and all our religious faith to face the evil that may befall us (as it befalls others, if God wills) still we may pray and hope. I do.”
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Will retweeted
Apr 2
Without hesitation
What was your "Aha" moment when you realized “Wow, that’s the same actor"?
I’ll start:
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