Founder/CEO, IQBAR 🍫💧☕️
Joined February 2022
- Tweets 5,518
- Following 1,478
- Followers 5,152
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296 Photos and videos
Jun 11
There are definitely levels to product-market fit.
What we're experiencing with our latest innovation is unlike anything I've lived through.
Just massive, massive chunks of demand falling from the sky on a weekly basis.
Makes the job a helluva lot more fun.
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Jun 9
You grew up dreaming of being on the cover of Forbes.
I grew up dreaming of being on the cover of Food Business News.
We are not the same.
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Jun 8
Rapid decision-making *alone* isn't enough.
It must be preceded by rapid debate.
Debate -> Tie-Break -> Commit
Fast.
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Jun 5
Someone intercepted an IQBAR shipment and swapped in plastic firefighter hats this week.
Just another day in the life!
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May 29
I mostly operate in a barter economy. I sell things for money, but that largely happens in the background. I spend *far more* time trading non-monetary assets (time, intros, ideas, favors, etc.) for other non-monetary assets. Ironically, this is how I maximize a monetary outcome.
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May 27
We’re rolling DEEP at Laurel’s Supply
(bougie new LA grocery store)
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May 27
How does anyone get an internship these days?
Literally everything an intern would do can now be done with AI...
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May 27
The highest-odds game to play in CPG is to really, really, really figure out 1-2 sales channels.
Everything about them. The shopper, the logistics, the trade partner dynamics, all P&L implications.
THEN, and only THEN, build products that are a perfect fit for those channels (price pack architecture, callouts/hierarchy, branding, etc).
This is dramatically less romantic than the "just build a great product that you're passionate about!" approach, which was the path I pursued and still prefer.
But...again...if you're looking for the highest probability hand to play, anchor everything around specific, scalable channels.
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May 27
MENA is a sneaky great region to move a lot of product.
And sooo much less red tape than Europe.
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May 19
This was a fun article / interview.
If at all interested in how we operate, check it out.
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May 18
This is one of the greatest turnaround stories / pivots in all of CPG. Fun to watch. Great people, too.
High-protein pasta brand Brami closed a $33M Series B round led by VMG Partners. VMG’s Wayne Wu will join Brami’s Board of Directors.
Founded in 2016 by Aaron Gatti, Brami was originally focused on its lupini bean snack line before pivoting to high-protein pasta in 2021.
Today, Brami is the fastest-growing pasta brand in the U.S. with distribution at Costco, Kroger, Walmart, Target, and Whole Foods Market.
Brami’s pasta is made with two whole food ingredients and each serving contains 21g of protein and 9g of fiber.
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May 16
Bougie popsicles is kind of an interesting / differentiated QSR concept.
Stopped into this spot in Miami.
A popsicle.
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May 15
What are good alternatives to Numeral for sales tax?
Their customer service / responsiveness is God awful.
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May 13
You should always feel like you're "just getting started."
Once you lose that, might as well hang up the boots.
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May 13
I keep thinking this category can’t possibly get more saturated. And then…
Kool-Aid to launch electrolyte packets with no artificial dyes as part of Kraft Heinz makeover cnbc.com/2026/05/13/kool-aid…
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