ERM: The future of interactive play. 650 IPs. Global partners. Built on real escape room experience. Now live on Virtuals Protocol.

💰We are investing in Escape This Pty Ltd, and here's why... Escape This creates immersive escape rooms blending theatre and storytelling, redefining customer experience for the Location Based Entertainment (LBE) industry. ✅Circa $6M revenue in FY2025, with $1.6M in the last 3 months alone. ✅Over 69% gross profit margin per venue; operating a highly efficient, scalable model. ✅Over 370,000 guests served to date, with 6,000 5 star reviews. ✅4 premium venues in Perth & Sydney, with room for expansion. ✅2024 Best of Morty International award winner for “Entombed” naming us among the  world’s top escape rooms. ✅Tripadvisor Travellers Choice Award 2025 - in top 10% of things to do worldwide. ✅Venues are generating up to $2.4 million in revenue, with our top performing room contributing over $329k to annual revenues. ✅Pursuing the $(USD)12.7 Billion Global Escape Room Market, which is predicted to reach $(USD) 38.3 billion by 2031. As leaders in immersive venue tech, ERM LABS is right at the heart of this explosion, empowering next-gen experiences across Australia. Let’s build the future of immersive storytelling together! #ExperienceEconomy #ImmersiveTech #ERMLABS --- More stats and why we have invested in Escape This: shorturl.at/fxvk0

The emergence of a new on-ramp: As the ecosystem of AI Agents continues to mature and evolve on @virtuals_io, I have noticed what could be an important emerging trend. Real world service-oriented companies are starting to dip their toes in the cryptocurrency world. This has been made more possible with the advent of tokenized AI. Before we saw the tokenization of AI models/Agents, tokens were largely used purely as a medium of exchange, a vehicle for speculation, or a way of paying for transfers and/or trading fees. We are now starting to see pioneering companies like @Deepbrewcoffee and @erm_labs begin to connect real world businesses that sell actual products to a token. Is this brand-new? No. Is it being done elsewhere? Yes..... but, the emergence and advancement of sophisticated AI agents and quick transactions has opened this up to an entire new frontier of untapped use cases. With the implementation of a well designed token value accrual mechanism, you will see a new form of crypto on-ramp begin to form, which I believe will likely form the backbone of the entire industry going forward into the future. This on-ramp is different in that it is not someone who intends to buy crypto, but rather it is a byproduct of the normal exchange of value that occurs in everyday common transactions. I think this is something worth identifying and paying attention to, simply because these revenue streams are already tried and true. They are less speculative and more consistent. A working model provides a massive opportunity for growth. There are not many of these types of tokens out yet, but it would serve you well to find them and invest in them because its based on a tradfi style business that can be evaluated more fundamentally. They are just expanding into the crypto sector. If the business does well, the value accrual mechanism is fair, and they have a more degen-style fancy fly wheel on the crypto side, you could see some insane growth. Just keep an eye on the fundamentals of the business behind it.