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Jacob Wolfsheimer @wolftrust

More than meets the eye. Curious, problem-solving, marketing enthusiast. | Media Buyer. Fueled by family.

Joined July 2007
  • Tweets 3,180
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  • Followers 1,960
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Jacob Wolfsheimer@wolftrust
18 May 2024
What people are buying from you is the certainty. Certainty that you can deliver the shift that produces transformative outcomes. Communicating that value is the key to all offers, no matter the price point.
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It's a personal brand, they said. Just be yourself, they said. It's funny, really. You can change yourself and change your niche.
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It's pervasive. People are encouraging blatant stealing. They say: Need a headline? Copy it. Looking for an image? Go to Google or Pinterest and plop someone's work into your landing page. Seriously? And you call yourself a marketer? You want me to buy your course? 🤣
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You know what's not a business? 99% of reaction video YouTube channels and Tiktok accounts. Honestly, do people really not understand copyright law one bit? You're pirating content, plain and simple.
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You never know what others are going through.
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I have been feeling under the weather. I should've posted about it on X earlier. Instead, I spent some time perusing YT videos on affiliate marketing. I watched a ton of garbage, including a guy who purposely "churns and burns ad accounts." This is the future of education? 🤔
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I love the build in public movement. So why do I keep things so close? Fear. Gotta work through that...
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Every marketing effort starts at the same place. First, an idea. Add some creative assets. Enter the marketplace. Test the waters.
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It's never too early to start calculating your customer lifetime value. Even if it's just Average Order Value × Customer Lifetime. (Worst case, you start with customer lifetime = 1) You'll gather the data from there.
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"Sold over list price!" Does seeing that make you cringe? Maybe it should... There's pricing friction in every offer. 1. Charge too much & nobody buys. 2. Charge too little & leave money on the table. If your offer practically sells itself, raise your prices.
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I skipped a day! And I'm sure nobody noticed. Consistency leading to raving fans? Not yet, anyways... Hope you all had a great weekend, too.
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Get to the root of the problem, but remember that what matters most to business owners is what hits the bottom line.
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Had a great evening last night connecting with a colleague about their business needs. Had a great morning celebrating middle schoolers moving on up to the next grade. Planning on a pretty calm weekend.
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I sat at a turn signal as it changed three times. I could get angry. Or I could recognize what I can't control. I chose to be grateful for the extra time. I chose to be grateful I could sing to another song on the radio. I'm not grateful for traffic. Focus on the outcome.
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Traffic is not a problem. Converting is another story. The offer has to resonate. The promise has to be clear. People do not have to know, like, or trust (KLT) you. Say what? The KLT Myth is strong. And it's most definitely a myth. You can convert cold traffic.
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Go. In the direction of your dreams. Need a vision board first? Or say affirmations in the mirror? Live like you're at a higher frequency? Make connections. Follow up. Get the work done.
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No ideas to write about? While other creators produce daily... The minutes ticking by... Gather inspiration. Write it out.
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Once your lead generation is on lock. And your offer is dialed in. That's when you take the 10,000 foot view. And build your ascension model.
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Move strangers into your spotlight offer. 1. Create angles for lead generation. 2. Move prospects through the stages of customer awareness. 3. Bring them into your ecosystem. 4. Share the methodology and unique mechanism of your spotlight offer. 5. Make the spotlight offer.
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You are your own client. You're responsible for the strategy. The deliverables.
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Is there anything more important in business than these two metrics? -Customer acquisition cost (CAC) -Customer lifetime value (LTV)
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