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WordStream by LocaliQ @WordStream

Your go-to source for data and insights in the world of digital marketing.

Joined September 2008
  • Tweets 40,842
  • Following 27,960
  • Followers 213,914
14,473 Photos and videos
In this economy, you'd think the cost for leads would be up... 👀 #CPL is the money metric that tells you if your ad spend is working for you or costing you more than it should. 💸 See where you stand: bit.ly/3QJ44bn #googleads #report #ppc #searchads
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The success of your YouTube video hinges on having the right thumbnail image. Here, we dissect thumbnails from 13 high-performing videos to see what makes them so clickable (and show you how to replicate their techniques). localiq.com/blog/youtube-thu…
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What are travelers doing in 2026? It's all about taking advantage of PTO, exploring destinations on social media, and finding the best deals. ✈️ Is your marketing reaching them where they're dreaming of going? 👉 bit.ly/3SggmbC #TravelMarketing #2026TravelTrends
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The 4th of July may get most of the attention... But there are dozens of causes, themes, and holidays throughout the month worthy of your marketing efforts. We've curated over 30 creative July marketing ideas you can use in posts, promotions, and more to keep your sales momentum into the second half of the year. wordstream.com/blog/july-mar…
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Thinking about advertising on Facebook? Already do but have questions? This guide covers EVERYTHING you need to plan, run, and measure high-performing Facebook ads. wordstream.com/blog/how-to-a…
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Want low CPCs but high CVRs? Get the tips to lower your cost per click and stretch your #googleads and #metaads budgets further💰 shorturl.at/nAmoj #ppc #cpc #costperclick #smallbusinessadvertising #smbadvertising
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We surveyed over 1,900 recent travelers to find out: 🧳How they research trips 🧳What motivates them to book 🧳Who makes travel decisions And a lot more! Get all the travel marketing data and insights here! localiq.com/blog/travel-mark…
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Can you feel it? Summer is nearly here! And we've got all the slogans you need to tap into these summer vibes. Use them to connect on social, email, ads, and more. localiq.com/blog/summer-slog…
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If you've wondered how much Google Ads costs, this is a great place to start. We've rounded up current average costs per click and lead, average total monthly spend, factors that influence cost, and a whole lot more. wordstream.com/blog/google-a…
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If you’re responsible for leads or ROI, this is for you. Join us tomorrow at 1 PM ET to learn: 💲Industries with the biggest shifts in CPL 🤖 AI trends changing search ads 📈 Strategies driving better conversions & what to focus on next Register now: bit.ly/4vEuWrQ
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New report! ✈️🎉 Our 2026 #travelindustry study covers: 🏖️ Top activities & amenities travelers seek 💲 Experiences & perks paying premium 🧳 Booking motives & deal breakers Check it out: bit.ly/3QshSXA #travelresearch #travelmarketing #marketingreport
Travel Marketing in 2026: 11 Key Findings & Insights

ALT Travel Marketing in 2026: 11 Key Findings & Insights
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AI Max and broad match are both automated search targeting solutions in Google Ads. That's about where the similarities end. See what sets broad match and AI Max apart, and learn which is best to reach your Google Ads goals. wordstream.com/blog/ai-max-v…
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The way people find local businesses has changed. And so should your marketing strategies. We've updated the local marketing playbook with new tactics and fresh examples so you can meet customers where they look for solutions now. localiq.com/blog/local-marke…
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Great landing page copy converts interest into action. This guide has the tactics, tips, and a template to help you write it. wordstream.com/blog/landing-…
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People don't just enter keywords into search bars anymore. They write contextual prompts to get AI answers. That means your keyword research needs to become prompt-based, too. Here's how to do it. wordstream.com/blog/prompt-b…
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If you've wondered how much Google Ads costs, this is a great place to start. We've rounded up current average costs per click and lead, average total monthly spend, factors that influence cost, and a whole lot more. wordstream.com/blog/google-a…
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There are a LOT of advertising platforms to choose from. Social media, mobile app, influencer, affiliate...how do you pick the best for your business? Start with this rundown of the 16 most popular types of ad platforms. localiq.com/blog/advertising…
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Summer's heating up! Don't let your sales cool down. We've got the summer marketing, promotion, and advertising ideas that'll keep new customers coming in all season long. localiq.com/blog/summer-mark…
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Whether it's retro packaging, a '90s-themed event, or a jingle from our childhood, nostalgia is a powerful way to connect with your customers. But there are right and wrong ways to use it. Learn how to make nostalgia a reliable part of your marketing strategy and see examples from brands that do it well. wordstream.com/blog/nostalgi…
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When you ask an AI platform for something like "best CRM software," it'll expand that request into several subtopics, like pricing, features, and reviews. It's called a query fan-out, and if you know how to rank for it, you're more likely to show up in AI search answers. Learn how to do it and get a free calculator to measure your progress. wordstream.com/blog/query-fa…
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