strategy, design, and ideas for a new world. tweets by our founder.
Joined October 2020
- Tweets 827
- Following 102
- Followers 149
- Likes 1,810
69 Photos and videos
Pinned Tweet
13 Apr 2024
I love how Dua Lipa’s album titles sound like they came out of a trends report
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21 Oct 2025
The pressure to produce, react, and maintain visibility dictates how critique is conducted. Traditional criticism involved research, revision, and discourse; today, the model rewards speed, surface-level engagement, and hot takes. nikitawalia.substack.com/p/t…
20 Oct 2025
the thing about trend general discourse right now, is that it tends to be the worst ideas which go viral. the current dynamic of online platforms rewards outrage, simplicity, and virality over nuance, depth, and accuracy.
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12 May 2025
said it before and i’ll say it again, if your invoices look like they were made by a graphic designer they get paid 35% slower. they need to look like they’re made on an IBM thinkpad with shitty enterprise software. argue with yourself i have years of research behind this
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13 Jan 2025
My hot take is that for consumer products and software, VCs should have a 'vibe checker' in the team that will stop them from making gross (factually incorrect) generalisations about industries they are unfamiliar with. For example, saying there is no market in luxury goods for young people. I'm open to being this btw.
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17 Oct 2024
using a SaaS product once for a client engagement and getting 900 welcome emails and product emails for the rest of your life <<<
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27 Sep 2024
trends agencies everywhere angry they didn’t coin this first
26 Sep 2024
Part of Schiaparelli’s show notes from SS25 that’s called ‘Future Vintage’:
“At the beginning of this collection, we decided we were going to make clothes not just for our clients, but for their daughters and granddaughters. Future Vintage, I'm calling it.”
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26 Sep 2024
nutter butter social strategy ✔️
25 Jun 2024
Every business (or team, if a big company) needs to have at least one person who is extremely, chronically online.
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26 Sep 2024
i'm pleased to announce that i am now part of a Brand Community. i have always dreamt of this since i was a little girl
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28 Aug 2024
what happened slack notificationically this morning cannot happen again
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21 Aug 2024
people posting demure/mindful explainers at this point in the meme cycle
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24 Jul 2024
Are people turning on SSENSE’s meme-first strategy? Keeping my eyes on the comments…
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15 Jul 2024
What is a brand universe strategy, and how is it different from a brand strategy?
I unpack this in my latest essay – available now on my newsletter.
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11 Jul 2024
An excerpted visual from my forthcoming essay on brand universe strategy, which is packed with visuals, a helpful channel planning model, and stellar insights from @nicksusi, @mzfayya, Sara Wilson and @philwinkle –
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