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The Point (UK) @worldofthepoint

We are an experienced #brand and #creative communications agency that’s fast, flexible and fun to work with. However a brand needs building, we make it happen.

Joined January 2010
  • Tweets 642
  • Following 618
  • Followers 698
Photos and videos
It’s good to see @Elsomsseeds newly refreshed brand now fully live. Here's a flavour of how the brand is rolling out in the agricultural press. We'll share an overview of this project on our work pages very soon.
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Another successful launch! A busy start to the year for our client @CortevaForage, supporting them in the launch of not one, but two new products to the UK's grassland market. 11 regional events and more than 400 customers attending. All supported by a high visibility campaign.🙌
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‘Be aware. It’s out there.’ Our anti-exploitation awareness campaign for NCSP has gone live. See the work at: thepoint.co.uk/work/norfolk-…
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Wishing all of our clients, friends and followers a very Merry Christmas and prosperous New Year! See you in 2025!
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Looking back at our output in the last 12 months, one highlight we're very proud of is the publication of the State of Nature Report. Worthy work on a subject that touches all our lives in many ways. You can find out more on our work pages: thepoint.co.uk/work/state-of…
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📷A busy couple of days for the team. Out on the beach. Enjoying the sun! 🏖️☀️ #photoshoot #marketing #communications #tourism #campaign #norfolk
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Great to see our latest campaign for @Elsomsseeds now out in the major #agriculture media titles; this time it’s for Buccaneer, their newest malting barley. 🗞️
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Tom gets advertising. And articulates it well.
Tom Goodwin
@tomfgoodwin
19 Jun 2024
I don't think I've ever met a person in Tech that got a sense of how advertising works. This is Elon today. Ads don't work by showing you something you want. - They make you want things you didn't before - They broadcast confidence - They reassure you that it's worth paying extra. - They remind you to rebuy something you've run out of - They explain to you what owning that item, says to other people - They remind you that they they exist - They make you fee good about what you just bought - They make you feel wrong for not liking something - They tell you about something you don't know exists. - They create desire for the category - They provide subconscious reassurance which makes you buy stuff you can't explain...... .. .... ........ and about 20 other dynamics people the tech side of the world fails to understand these days
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After a busy couple of months, was good to be @CerealsEvent last week. Always encouraging to see the agency’s work building brand awareness & supporting clients with positive conversations around their latest products & solutions. Here's a snapshot for @Elsomsseeds & @CortevaUK
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Lovely bit of copy that. Nice work @BurgerKingUK
Ad Age
@adage
4 Dec 2019
Burger King gets political in the run-up to the U.K. election with a 'Whopper on the side of a bus' ow.ly/jGW350xrL6Z
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The Point (UK) retweeted
richard shotton
@rshotton
10 Mar 2024
Perfect Mother's Day ad
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📷Latest work: the stand environment for @CortevaForage at last week's #DairyTech event; showcasing the brand, its newest product solutions and tools to support the UK dairy industry.
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We’re celebrating three decades in business. Yes, on Feb 1st we hit 30 years old. When we opened our doors in 1994, we had big ideas. We still have.
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However you celebrate your festive season, here's hoping you unwrap layer upon layer of non-stop fun and that your 2024 is sprinkled with tons of positivity. Merry everything, everyone!
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The 2023 State Of Nature report went public on September 28, with headline findings running across all major news channels and stakeholder socials. It’s the culmination of over two months’ work for the agency. Link with more details in the comments.
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Discover more here > stateofnature.org.uk/

State of Nature 2023 - report on the UK’s current biodiversity

The State of Nature 2023 report uses data from biological monitoring and recording schemes to provide a benchmark for the status of wildlife in the UK.

stateofnature.org.uk
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Client Elsoms hit the road this summer to launch their latest wheat variety, Bamford. Our simple campaign construct was on show, positioning the variety’s potential and promise in a very direct way. Plus, the idea offers plenty of scope for message variations. 📷: @Elsomsseeds
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Wishing all of our agriculture clients a successful second day @CerealsEvent today, including the team behind @Data_Baler, who are part of the AgAnalyst Academy - great to see the brand alive, and clearly a growing appetite for precision farming. #Cereals2023 #preciseadvice
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Client Corteva Agriscience looking sharp for @CerealsEvent. 👊🏻 Have a great couple of days @CortevaUK #cereals2023
Corteva UK
@CortevaUK
13 Jun 2023
Good morning @CerealsEvent. Need a coffee to kick start your day or a cold drink and some shade? So much to see and do with #TeamCorteva on stand 413, everyone welcome. See you soon. #Cereals2023
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We've been appointed to create the '23 edition of the #StateofNature report. This 4-yearly project publishes a health check on how wildlife is fairing. As well as the master report, the agency’s brief is to deliver summary docs, country-specific versions and motion graphics. 👍
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