Founder/designer/investor. Founded @northstarmoney (raised $40M, acquired 2025).

Joined December 2008
701 Photos and videos
Will Peng retweeted
13 Oct 2022
Former VC brings smart financial advice to people who really need it, instead of just the rich tcrn.ch/3eAgIGq by @bayareawriter

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13 Oct 2022
I shared my thoughts on fundraising amid market volatility and how at @northstarmoney we’ve seen financial wellness is countercyclical––much needed in good times, and even more needed during bad times: northstarmoney.com/blog/nort…
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13 Oct 2022
I'm incredibly proud of all the @northstarmoney team has accomplished - 646% user growth since our Series A - 83% avg reduction in stress after working w/ Northstar - 100% retention of all employer clients We’re looking for talented people to join us! northstarmoney.com/careers

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13 Oct 2022
Grateful for @bayareawriter for covering our story, values, and vision so well! We've been floored by the response from investors and customers, especially in this tough economic environment.
In raising $24.4M in a new round led by @GGVCapital, @northstarmoney co-founder and CEO @wp says: “The time from the first meeting to the term sheet was about a month." techcrunch.com/2022/10/13/fi…
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13 Oct 2022
We’re thrilled to share that we've secured $24.4M in funding to make financial guidance a universal benefit, to achieve our mission of bringing financial wellness to the 100%.
13 Oct 2022
Former VC brings smart financial advice to people who really need it, instead of just the rich tcrn.ch/3eAgIGq by @bayareawriter
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13 Oct 2022
It’s a big day at @northstarmoney! We’re proud to announce we’ve raised $24.4M in funding led by @GGVCapital with participation from PayPal Ventures, Thomson Reuters Ventures, @CanvasVC, and more. 💫 northstarmoney.com/blog/nort…
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Will Peng retweeted
Replying to @northstarmoney
@northstarmoney is a leader in a new benefits category focused on helping employees and their families make better money decisions, it's called Financial Wellness. We've seen it make a real impact on peoples' lives and added it to the Nava Benefits Search engine. Check it out!
You can now find Northstar in the @NavaBenefits Search Engine! ⭐️⭐️⭐️⭐️⭐️ app.navabenefits.com/vendors…
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16 Mar 2022
It was an honor to take the stage at @hr_transform with @northstarmoney customers Sheila Krueger @Zoom and Lynee Luque @NerdWallet to talk about the ways we can support diverse teams by providing holistic financial guidance! #HRT2022
“Research from the American Staffing Association found that Black and Latinx employees are 2X as likely to be worried about their financial situation compared to white employees.” - @wp on the financial challenges diverse teams face #HRT2022 @hr_transform
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Will Peng retweeted
Finances can be considered a taboo topic, especially in the workplace. Join us tomorrow at @hr_transform to hear how @Zoom and @NerdWallet support diverse teams with varying levels of financial literacy. #HRT2022 hubs.ly/Q015R-7d0
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6 Jan 2022
This award is all about our team. Very proud of everyone for being so driven, thoughtful, and empathetic. Big things to come in 2022!
We're excited to announce that @BuiltIn has named Northstar a 2022 Best Place to Work! ✨ #2022BuiltInBest Interested in joining our fully remote team? We're hiring! hubs.ly/Q011C9Gk0
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19 Jul 2021
Dennis is extraordinarily talented, and we're so excited to be partnering with him here at @northstarmoney!
Humbled to say I'm joining @northstarmoney as their Head of Design next week ✨ Financial wellness is so important in today's day and age, but there is limited access to education around money. I believe this should be a fundamental right, and I'm excited to lead design here.
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19 Jul 2021
Shoutout to @brian_lovin @superbryntendo for helping us cross paths through @designdetailsfm!
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25 Jun 2021
This week at @northstarmoney we hosted an employer presentation on budgeting. An intern who attended said it completely changed her outlook on the guilt she associated with spending. Our ability our change a deep-rooted feeling like guilt is why we come to work everyday ❤️
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25 Jun 2021
Congrats @rrhoover and @vedikaja_in on @weekendfund 3! We saw how great they are with @northstarmoney as a portfolio company, so I'm excited to double down as an LP! also, they're hiring: weekend.fund/hiring-a-commun…
24 Jun 2021
We just closed Weekend Fund 3. 😊 Our latest early-stage fund is backed by 350 operators and founders, a foundation for our upcoming community projects. Here’s how and why we raised from so many (exceptional) LPs. weekend.fund/1-000-true-lps
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Will Peng retweeted
13 May 2021
my team works in AI, a field where there are many complex issues with racial bias. my colleague (dr. courtney heldreth) and i wrote a starter for anyone looking to make their design processes more equitable, citing what we’ve learned in our work!
Incorporating a racial equity lens in product development involves: → Owning impact → Redistributing power → Designing with broader systems in mind In our latest, @Google’s AIUX team shares actionable steps to designing more equitable products 🤝 goo.gle/2Rghxsu
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8 Apr 2021
As a plant lover (50 house plants) this is so well done. Beautiful and informative.
8 Apr 2021
🌱Launch Day🪴 Introducing How Many Plants by Daniela 🗺 Comprehensive guides for all your fave houseplants. 📚 Deep dives for all your burning plant care questions. 🏺 Cool plant people & places, planter finds, design tips, and more. ✨ howmanyplants.com/
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19 Mar 2021
I'm angry and tired of how these events keep repeating. We can all do our part to make progress. I will match on top of @davejohannes's match. Reply with your receipt and your donation will go 3x!
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Will Peng retweeted
22 Feb 2021
"Financial wellness also means figuring out your relationship with money. Is it a means to an end or the end itself?" - @wp of @northstarmoney
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Will Peng retweeted
Love that our founder @wp is hosting such a fantastic chat w @SuzeOrmanShow about employee financial wellness. Obstacles: fear, shame and anger. "Face it to erase it. Powerlessness repels people. What makes you powerless? when you are afraid." @M13Company #FuturePerfect
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Will Peng retweeted
We regret to inform you that your Venmo balance does not, in fact, count as an emergency fund... Oh, and sometimes our parents are right.
My Parents: Never show up to a party empty-handed. Me: Never show up to a party. @daniellekraese @irvingruan newyorker.com/magazine/2021/…
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