How dare you?

Most creator campaigns are still selected blindly. Usually based on: - a marketer's KOL network - follower count and engagement - recent posts to guess the creator's niche The problem? A creator can: - pivot from lifestyle to AI content a month ago, while most of their audience is still interested in lifestyle content - have inflated followers and engagement metrics (not everyone, but it happens more often than people think) As a result, brands often end up paying extremely high CPMs for niche impressions and getting fewer conversions than expected. That's the problem we're solving with Wallchain Select.

$6,900,000 Paid to creators so far 🦆

Introducing Wallchain Select: AI-automated Targeted Creator Campaigns Niche and lookalike audiences deliver 6X better results than average manual selection. What does this mean for creators? - Fixed payouts and clear campaign terms - Get paid more for your niche audience - Get matched with projects your followers actually care about - A small creator can be preferred over a big account thanks to a higher concentration of niche followers What does this mean for brands? - High-ROI user acquisition - Find creators whose audiences actually match your ICP - Stop wasting money on audiences who aren't interested in your product - Stop wasting money on the same audience that overlaps across many creators - Run targeted creator campaigns just like targeted ads First 3 campaigns are already live. More details below👇

Wallchain Select is now open to brands and creators 🦆 Creator rates are calculated from three signals: - X score - Niche followers - Unique followers Check your rate👇

Our engineering lead Illia Lukianov (inst: il.luk) is actively preparing for today's release Claude's doin work The setup is confidential, please share before I remove it

the difference between small and big KOLs? the data supports a layered approach in marketing campaigns: - macro and mega KOLs for visibility and credibility - nano, micro, and mid for targeted reach and controlled frequency buyers need 6-8 touchpoints before acting, small KOLs with overlapping audiences deliver that *research based on prediction market creators.

Creators with <10k followers have 49x more niche-audience concentration than creators with 1M . Here's the breakdown (research based on prediction-market creators): - Under 10k: 4.9% - 10k-50k: 2.1% - 50k-200k: 1.0% - 200k-1M: 0.4% - 1M : 0.1% Don't underestimate small accounts. They often have highly niche audiences that can outperform in targeted campaigns. This doesn't make big creators "bad." They're just different tools for different goals. What niches would you be most interested in next?

"What's the ticker?" The ticker is your handle. @nabu_lines on personal branding 👀

X Score 🧊

In Web3, everyone talks about organic growth. No one talks about the money behind it. @kyparus from @wallchain drops the reality check on user acquisition that nobody wants to discuss publicly. Watch the full podcast here ⬇️

imagine a marketer signs a deal with a creator the creator has an active audience and posts about the project... but nobody signs up who's most responsible? why?

Can you guess whose X Score is higher without checking? Solana's or Ethereum's?

This is Huge > $220,000 paid to one creator. Real audience value is starting to show. Check the episode, where the guest @kyparus from @Wallchain explains how leading KOLs turn attention into revenue, and what creator earnings actually look like behind the scenes. From campaign payouts to audience trust, the numbers reveal that influence has become a real business model. As this space grows, platforms like @KoloHub can help more creators unlock similar opportunities through community, visibility, and smarter monetization paths. Watch the full podcast below ⬇️

creator marketing is still operating at a 2022 level many campaigns are still based on: - generic metrics - follower counts - impression numbers - engagement rates instead of: - who is your real addressable audience - which creators actually reach it - how much of that reach overlaps that's what we're building

Average Daily Impressions of "DeFi" Mentions. ↓ November: 30.6M ↓ December: 22.5M ↓ January: 17.6M ↓ February: 14.9M ↓ March: 10.8M ↑ April: 11.0M Attention dropped 64% in 5 months. Meanwhile, DeFi United already raised $237.5M to restore rsETH. Are you still holding DeFi positions, or staying away from DeFi for now?

Girls when your X score is growing every week 🦆