@yourmarketerllc profile picture
YourMarketerllc @yourmarketerllc

At YourMarketer, we make finding and hiring quality marketing freelancers for professional services easy.

Joined April 2020
  • Tweets 245
  • Following 31
  • Followers 18
107 Photos and videos
The changing role of the CMO | McKinsey | @scoopit mckinsey.com/capabilities/gr…

The changing role of the CMO—and what it means for growth

Discover how the changing role of the CMO drives customer-centric growth through C-suite alignment, a marketing measurement framework, and AI in marketing.

mckinsey.com
2
No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era | @scoopit adexchanger.com/data-driven-…

No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era | AdExchanger

AI is now embedded across every step of the media value chain, and AI is only as good as the data it’s fed.

adexchanger.com
1
The Science (And Art) Of Scaling Native Ads | @scoopit sco.lt/5oHBC4

The Science (And Art) Of Scaling Native Ads | OnMarketing: Marketing Tips for Growth

Jennifer Palmer Farrington's insight: Creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems need to compose it on the fly.

scoop.it
5
LinkedIn Algorithm Success: What Content Works? | @yourmarketerllc | @scoopit sco.lt/4pVADA

LinkedIn Algorithm Success: What Content Works? | OnMarketing: Marketing Tips for Growth

Jennifer Palmer Farrington's insight: At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group,  discussed how to get your content noticed in LinkedIn. He mentioned needing to find a...

scoop.it
6
Thought Leadership on Video: Where Execs Need to Show Up Now | @scoopit sco.lt/7mchlI

Thought Leadership on Video: Where Execs Need to Show Up Now | OnMarketing: Marketing Tips for...

Jennifer Palmer Farrington's insight: So many traps CEOs and leaders can fall into when doing a company video. In this exclusive Q&A, Katie Suiters draws from her experience working with executives...

scoop.it
1
Fresh Thinking on Bringing Content Creators into Your Events | @scoopit sco.lt/5qxVaK

Fresh Thinking on Bringing Content Creators into Your Events | OnMarketing: Marketing Tips for...

Jennifer Palmer Farrington's insight: At a time when de-influencing has taken hold of social, where do marketers stand? In the events industry, content creators are here to stay and their influence...

scoop.it
What Podcasting Gets Right About Attention (Even If the Budgets Don’t) | @scoopit sco.lt/8V4Juq

What Podcasting Gets Right About Attention (Even If the Budgets Don’t) | OnMarketing: Marketing...

Jennifer Palmer Farrington's insight: Sounds Profitable’s Advertising Landscape Report compares podcasting with 21 other channels—from TikTok to CTV. The research shows podcasting consistently ranks...

scoop.it
1
The Culture, the Content, the Connection | @scoopit sco.lt/63EpbU

The Culture, the Content, the Connection | OnMarketing: Marketing Tips for Growth

Jennifer Palmer Farrington's insight: At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Amazon’s Richman spoke of making advertising...

scoop.it
3
“Dear agencies, you need to change…” | @yourmarketerllc #marketing #freelancer | @scoopit sco.lt/838ZxQ

“Dear agencies, you need to change…” | OnMarketing: Marketing Tips for Growth

Jennifer Palmer Farrington's insight: There’s no rule to say you can’t use AI Ask the questions: How can we use technology to make global brands relevant locally? How do we innovate faster, grounded...

scoop.it
5
Ways To Stay Ahead In 2025: Balancing AI, Creativity And Customer Experience | @yourmarketerllc #marketing #ai #creativity #roi | @scoopit sco.lt/6E9RAm

Ways To Stay Ahead In 2025: Balancing AI, Creativity And Customer Experience | OnMarketing:...

Jennifer Palmer Farrington's insight: Marketers today live in a world changing at a head-spinning pace, forced to balance a multitude of priorities in an 'Agentic AI' era. #marketing #ai #creativity...

scoop.it
5
Write LinkedIn Comments That Become High-Ticket Leads: 5 Proven Steps | @yourmarketerllc #LinkedIn #socialmedia #marketing #communication #SMB | @scoopit sco.lt/5STPY8

Write LinkedIn Comments That Become High-Ticket Leads: 5 Proven Steps | OnMarketing: Marketing Tips...

Jennifer Palmer Farrington's insight: Writing comments unlocks opportunities on LinkedIn. Genuine, strategic commenting creates more leads than random posting. Win LinkedIn with this strategy....

scoop.it
3
10 YouTube Mistakes That Kill New Channels: Advice From Top Creators | @yourmarketerllc #youtube #marketing #videos | @scoopit sco.lt/5X9V56

10 YouTube Mistakes That Kill New Channels: Advice From Top Creators | OnMarketing: Marketing Tips...

Jennifer Palmer Farrington's insight: Starting your YouTube channel? Don't make these common mistakes. Million-subscriber channels share their winning advice so you can succeed on YouTube. @yourmar...

scoop.it
5
Wishing you love, peace and joy this holiday season and throughout the New Year. May 2025 be filled with success and happiness for you and your loved ones.
6
Best Practices for Measuring Internal Events | #events #internalevents #ROI #marketing | @scoopit sco.lt/7HEUZk

Guest Column: Best Practices for Measuring Employee Events | OnMarketing: Marketing Tips for Growth

Jennifer Palmer Farrington's insight: Discover how to measure and create goals for internal events - which are often the unsung heroes of company culture, employee engagement, and business success....

scoop.it
1
Wishing you and your family a happy thanksgiving.
5
Make your website more #inclusive! Partnering with accessiBe, YourMarketer is proud to offer #webaccessibility services that ensure #equalaccess to online information and services for everyone, regardless of their abilities. Check it out! bit.ly/4bQWeB4
1
15
YourMarketer LLC: Empowering Digital Accessibility Through a New Strategic Partnership with accessiBe einpresswire.com/article/726…

YourMarketer LLC: Empowering Digital Accessibility Through a New Strategic Partnership with...

YourMarketer LLC announced its strategic partnership with accessiBe, a market leader in web accessibility, promoting equal digital access to information online.

einpresswire.com
1
26
5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging #brand #marketing #B2B | @scoopit sco.lt/8ZZQUi

5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging | OnMarketing: Marketing Tips...

Jennifer Palmer Farrington's insight: Ever wonder how your #brand is impacting your market? Use these five #B2B measurements to understand how well your message reaches your audiences, and how likely...

scoop.it
1
5
Boost your sales with these 6 expert tips! We've all been there—those moments when sales numbers induce panic rather than pride. Our latest blog post shares six proven strategies to elevate your sales performance. bit.ly/3VG4BJs #SalesTips #BusinessGrowth #ExpertAdvice
1
4
🚀 Elevate your company's potential with #YourMarketer #MarketingStrategy plans! bit.ly/3VmbAas
1
3
Load more