One CTA vs Many (learned this the hard way)
I thought more options = more conversions.
So I added everything.
⢠Book a call
⢠Start free trial
⢠View pricing
⢠Contact sales
⢠Download PDF
⢠(Probably āSubscribe to newsletterā too)
Result?
Users looked at my page like
š
ā¦
and left.
Turns out:
š Multiple CTAs donāt give freedom.
They give users anxiety.
When users have to think, they hesitate.
When they hesitate, they bounce.
What actually worked:
ā One main CTA
ā One clear next step
ā Zero decision-making Olympics
Now I design pages like this:
⢠Landing page ā do ONE thing
⢠Other links ā quiet, in the background
⢠Decisions ā unlocked step by step (like a game level)
If your page isnāt converting,
donāt redesign it.
Start deleting buttons.
Clarity converts. š