> be Luca Maxim
> Georgian kid raised in the Netherlands
> move back to Tbilisi with nothing but a laptop
> invent a fake tech CEO named Selim Kerimov
> give him a company called Azerbaijan Technology
> let AI generate the entire cinematic universe
> never show your face once
> built more brand lore than companies with 50 person creative teams
> now shipping tees & hoodies to every continent while marketing twitter argues about ROAS & CPMs
this man turned shitposting into a supply chain
Children of Khan did more with faceless content than most brands do with a $500k marketing budget and a 20 person team
pipeline for ai meme videos with Kling Seedance
567k tiktok. 446k instagram. 43m likes. 87 products at $60-90 each. $0 ad spend.
the playbook:
> create a fictional universe (Azerbaijan Technology)
> generate ai videos that are pure entertainment
> every video converts without ever feeling like its selling you anything
> content IS the ad. Meme IS the funnel
now imagine 1,000 brands running this exact playbook at scale. different niches. different characters. different lore. same engine
the brands that win the next 5 years won't have the biggest ad budget. They'll have the best content machine
ai made the content free. distribution is the only moat left