Great tweet Boi.
I’m going to take this as an invitation for a long-winded response 😅
I believe any mass onboarding into NFTs will come from strong emotional connections to IP and story. Audiences must form deep, genuine bonds with characters and worlds if we expect them to venture into a new product category. Surface level experiences won’t get the job done.
The IP needs a big moment. Whether that’s a film, game, series, etc., at some point there needs to be a large scale moment of connection with audiences. Some projects might launch with these moments already in the works or they may try to build their brand & IP elsewhere in pursuit of a deal, but these moments are mandatory if the goal is onboarding.
I also believe that the “web3” we onboard new users into will look very different than the web3 we’ve come to know, in a number of ways. Something I think is particularly important is that the spillover of shared audiences will diminish. When we all fell in love with NFTs, it was one project that got us hooked and then we ended up collecting & trading multiple others. I think as the industry evolves, the next wave of participants are much less likely to explore projects outside of the one that “onboarded” them. Of course it will still happen some, but the future of this industry isn’t attracting more traders/investors, it’s attracting users, and most of these users will be fans of specific IPs and will be drawn into the world of NFTs solely for that connection.
Without spillover, projects need to take it upon themselves to develop their IP and showcase their products to the world. Any project that is relying on another company to onboard people into web3 in the hope that these new users discover them on an OpenSea chart is in for a rude awakening.
There will still be a rising tide lifts all boats effect from those that do create crossover IP. Even if these users don’t directly engage with other ecosystems, any project that familiarizes the world with our space & leaves a positive impression is still advancing the entire industry. Changing consumer behavior is a steep hill and the more hands we have pushing the boulder in the right direction, the better.