If Square Enix wants to understand why modern Final Fantasy's sales are underwhelming, they need to understand why Clair Obscur: Expedition 33 sold so well
E33 sold 5 million copies in 6 months
FF16 sold 3.5mil
FF7 Rebirth sold 2mil on launch, followed by a 91% dropoff. We have no further PS5 stats. It sold 1.6mil on PC
That may only seem like a couple million difference, but it's much more significant than that:
FF16 and FF7 Rebirth had the full weight of the Final Fantasy name behind them - one of the biggest names in JRPGs for 35 years straight. Both had gigantic budgets, and were made by a billion dollar company
Both got outsold by the first game from a small, unknown company in France. E33's marketing was a few in-game trailers and word-of-mouth
That's like a bunch of streetballers winning the NBA
Not only that, E33 will continue to sell because it is a Timeless Classic and a Must-Play. FF16 and Rebirth are not
How did this happen?
Because Sandfall understood its target audience, and leaned 110% into it. E33 feels like it's from an alternate timeline where Final Fantasy kept evolving along the formula of FF7-10. And while it did, it added interesting elements from other great games along the way (Dark Souls, Paper Mario, Legend of Dragoon etc)
Meanwhile, Modern Final Fantasy has a been an endlessly disappointing mixed bag for 20 years. Without Sakaguchi, the series lost its direction. Until Square gets him back - or someone who can fill that role - the series will never recover
For the record, "Final Fantasy has always been about change" is a BS argument. It was invented by deluded fans to cope with the harsh reality of what FF became without Sakaguchi
There was a time when you could buy a Final Fantasy completely blind, and be sure you were getting one of the best games on the market. Now you have to do hours of research just to be sure it even is what it says on the box (FF7 "Remake")
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