Implementing a ‘wannabe’ invite-only system for your app (Like Aircraft) without any legitimate reason is the epitome of pathetic attempts to drum up hype and attract new users. Let’s face it, your entire business/app isn’t riding high on groundbreaking or genuinely impressive features; it’s just riding the wave of FOMO. Once everyone jumps on the bandwagon and FOMO fades, your app becomes yesterday’s news. Change my mind.