Pancakes and outreach tips
For most of the journey from $0 to $250k MRR, I personally ran:
- Reddit
- 5 LinkedIn accounts
- 3 X accounts
- influencer partnerships
- YouTube
- newsletter sponsorships
- outbound infrastructure
- paid ads
- sales calls
- Follow ups
For a while, it was basically me, Claude, a bunch of workflows, and too many tabs open.
I’m not saying that because it was healthy.
It wasn’t.
I’m saying it because 4 years ago I don’t think it would have been possible.
Claude did most of the first drafts.
Voice notes turned into LinkedIn posts.
Looms turned into threads.
Workflows pulled data, drafted content, and queued things for review.
I still had to approve everything.
I still had to know what was good.
I still had to take the calls, make the decisions, and fix what broke.
But I wasn’t starting from a blank page every time.
That changes a lot.
It still broke eventually.
Around $100k MRR, I was sleeping 5 hours, missing things, and convincing myself I could keep doing it for another month.
AI made the solo phase last longer.
It did not make it unlimited.
Since then we’ve hired across growth, sales, engineering, and product.
That’s probably the right way to think about AI as a founder.
It lets you stay small longer.
And ultimately, it will enable your team to operate at the scale of 100 people while remaining a team of just 10.