Somewhere between the farm and the fence, A dog tried to moo and a cow tried to bark. Both failed - because when it's mixed up, it's messed up! And this truth applies to Life Insurance too. When you buy a product that's meant to protect your family and expect it to grow your money, you end up with something that does neither. That's why at ACKO, we only offer pure protection - for you, and your family. So don't be a Dogow! Choose unmixed. 🎥 Watch our new brand film here:

Pizza Ka Dushman: Pineapple. Insurance Ka Dushman: Investment. | ACKO Life Term Plan Most people don't realise that mixing investment with life insurance leaves you with neither full protection nor good returns. ACKO Life Term Plan gives you 100% pure life insurance , full coverage, and zero compromise. #LifeInsurance #ACKO

Highly regulated. Capital intensive. Dominated by legacy insurers. Why would anyone start an insurance company in India? In 2016, Varun Dua (@duavarun) did exactly that. Launching ACKO in one of the toughest sectors to crack. So what made him take the leap? On Young Turks Reloaded, Dua tells @ShereenBhan that the answer was part naivety and a deep fascination with how insurance built global giants like Berkshire Hathaway. ‘You sell probability. You sell math.’ The idea: build a customer-first insurer in a market long dominated by intermediaries. From a college thesis on India’s newly privatised insurance sector to building one of the country’s most valuable digital insurers - this is the ACKO origin story. @ACKOIndia | @CNBCYoungTurks #YoungTurksReloaded #ACKO #Fintech #Insurance

‘Ye to online company hai, Kal kuch ho jayega to office bhi nahi hai inka’ When ACKO launched with zero commissions, it didn’t go down well with the insurance establishment. Agents pushed back. Regulatory complaints followed. And customers were warned: Don’t trust an online insurer. On Young Turks Reloaded, @duavarun tells @ShereenBhan why @ACKOIndia chose to challenge the intermediary-driven model even if it meant slower growth. Because Dua believes the real shift is still coming. India’s next generation of insurance buyers will be digital-first, discovering products through AI, social media and self-research - not Agents.  #YoungTurksReloaded #ACKO #Insurance #Fintech

Fast, smooth and completely hassle-free: that's how it's done at ACKO :) Thank you Malay for your trust! We won't let you down. #LoveForACKO

ACKODrive's Car Drop could be your WOW moment too! Watch how Martin from Bengaluru scored the car of his family's dreams with Car Drop. Got a car on your wishlist? Download the ACKO app today and watch out for the ACKO Drive Car Drop!

Meet the Lionish. Magnificient hunter? Not really. Agile in water? Nope, not that either. They’re neither one thing nor the other — and that’s exactly the problem. Some life insurance products work the same way. They try to be both protection and investments. In the end, they do neither well. At ACKO, we believe life insurance has one role: to protect the people you love when you’re not around. So don't be a Lionish! Choose unmixed. 🎥 Watch our new brand film here:

If it's not pure, it won't protect. #ACKOLife

"This is how insurance should work" is our origin story 🙏 Thank you for the kind words @FinTechGenie! #LoveForACKO

When we say we're 100% digital and 100% hassle-free, we mean it :) #LoveForACKO

Our goal has always been to make insurance feel like a breeze! Thank you for the kind words @aadityasinghh 🫶 #LoveForACKO