From Concept to Impact: Transforming the Media Landscape for Women
@AMWIK, under the
@FemnetProg -STITCH program, embarked on an initiative to combat sexual harassment and gender-based violence (GBV) in Kenya's media sector, sparked by a sobering report revealing that Kenya led Africa in media-related sexual harassment.
Despite navigating a tough landscape, including Covid-19 disruptions, cultural resistance , and legal backlashes, the project pushed through boundaries to deliver lasting institutional change.
The results were groundbreaking:
✅Policy Reform & Advocacy: Created a model sexual harassment policy and pushed for its adoption across media houses, while leading the Gender Committee of Kenya's Media Sector Working Group.
✅Male Engagement: Pioneered Male Cafés and engagement programs to bring men into the conversation as allies.
✅Direct Support: Provided critical psychosocial support and legal advice to affected women journalists, helping them find their voices and speak out.
✅Widespread Institutional Impact: Spurred a rise in media stories tracking GBV and unpaid care work, accelerated leadership training for women (some of whom ran for political office), and established a growing, revitalized AMWIK membership with a brand relaunch and new website.
Throughout the years, AMWIK continues to impact society through media initiatives like this. Partner with us today. 📩 Contact us at info@amwik.org.
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