Increasingly, I believe companies may need to be rebuilt from the ground up, where you have a single timeline of all observability product metrics file changes laid out in a retrievable system, like Datadog Posthog Google Drive Slack (really unified filesystem of Claude Code chats Codex chats). This might be the new data foundation for any and all companies to maximize AI. Needs to be rebuilt because keeping track of diffs on existing system basically impossible to produce longitudinal information on decisions and rollbacks, something coding agent storage companies are actively trying to figure out, but this should extend to businesses as a whole. Highly skeptical existing businesses will adopt this though because it means overhauling everything about their instrumentation and business data, but I think businesses built on this foundation probably can execute 100x better and faster

Media buying is changing faster than most people realize. Don't believe me? @trueclassictees runs 100% of their Meta spend through automated media buying in @triplewhale. Meta is their biggest channel. When a brand hands you their biggest channel, that's the ultimate trust. My wife and I built Madison Braids, and I lived in those ad accounts for years. Media buying is simple in theory, brutal in practice. In theory: find the winners, cut the losers, keep the creative fresh. In practice? You turn into a day trader. Glued to the dashboard, refreshing hourly, combing through spreadsheets, second-guessing every move. And I'll admit the part nobody likes to: some days my mood was dictated by the ROAS in my own account. Numbers up, I'm flying. Numbers down, the whole day goes with it. That's a brutal way to run a business and a worse way to live. More data never fixed it. More dashboards, more "insights"...none of it gave me an hour back. It just gave me more to comb through. That's why we built Moby Automations. You hand Moby the repetitive work and it runs on a schedule, on your live Triple Whale data. And because it's built on frontier LLMs, it keeps getting sharper, reasoning through your data the way a good buyer would, not just following rules. "Check my Meta campaigns every morning and give me actions based on my scaling rules." "Find my fatigued creatives every week and build new variants from what's working." Moby does the work and queues every action for your approval. You stay in control. Your team gets their time back. But here's why I'm actually excited. It's bigger than time saved. This is work that should be done by a machine. Hand it over, and you get back the parts that matter: your focus, your creativity, your humanity. That's the real leverage. The machine watches the data. You go find the next channel, the next opportunity, the next bet that grows the business. That's our play. Moby Automations are live. Go put one to work.

Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use. Its capabilities exceed those of any model we’ve ever made generally available.

True Classic runs 100% of their Meta spend through Moby autonomously. I sat down with Ben Diamond, CEO of @trueclassictees and @EricAlanDyck on the @DTCNewsletter podcast about what it actually takes to hand your largest channel to AI. "It's like a hundred-level boost in a video game. The game doesn't get easier. But now you have the tools." Worth a listen if you're thinking about what agentic AI actually looks like in practice. open.spotify.com/episode/1kN…

Introducing Claude Opus 4.8: it builds on Opus 4.7 with sharper judgment, more honesty about its own progress, and the ability to work independently for longer than its predecessors. Available today at the same price.

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My company, Recharge, just acquired Skio for $105m. This is the largest private acquisition in the space ever. Just 5 years ago I got a crazy phone call that nearly killed us... Here’s the story I've never told anyone before: