Managing Editor of Research in marketing effectiveness at WARC.
Joined January 2012
- Tweets 394
- Following 380
- Followers 222
- Likes 81
41 Photos and videos
Amy Rodgers retweeted
16 May 2023
Intriguing analysis of the Building Blocks of Creative Impact from @A_Rodgers of WARC. While only 18% of creative award winning ideas are awarded for effectiveness, this rises to 39% of highly awarded ideas. Highly #creative = highly #effective. #AWEurope23
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Amy Rodgers retweeted
14 Mar 2023
Don't miss our latest episode of Print Matters – A Canon Podcast!
Hear our co-host @JackyHobson and @A_Rodgers, Head of Content @WARCEditors, discuss the role of direct mail in an effective media mix ➡️ canon.sm/3tLcmAj
#podcast #print #directmail
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Amy Rodgers retweeted
18 Nov 2021
Want to learn 3 ways to protect strategists from #burnout?
Don't miss this @adage article by WARC's Managing Editor, Research & Rankings, @A_Rodgers, based on findings from our Future of Strategy report - adage.com/article/opinion/3-…
#Marketing #Strategists #FutureofStrategy
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Amy Rodgers retweeted
1 Nov 2021
Missed our #webinar with @MarketReachUK?
You can still watch a free recording to explore the role of #directmail in driving #marketing #effectiveness!
With WARC's @A_Rodgers, @MarketReachUK's Dan Jury and @SkyCreative's @nigelev - content.ascential.com/regist…
#MagicOfMail
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Amy Rodgers retweeted
26 Oct 2021
Missed our #webinar with @MarketReachUK?
You can still watch a free recording to explore the role of #directmail in driving #marketing #effectiveness!
With WARC's @A_Rodgers, @MarketReachUK's Dan Jury and @SkyCreative's @nigelev - content.ascential.com/regist…
#MagicOfMail
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Amy Rodgers retweeted
5 Oct 2021
Gen Z more likely to respond to physical, direct marketing campaigns: buff.ly/2WIxzhz @A_Rodgers
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Amy Rodgers retweeted
23 Sep 2021
This week's #WARCPodcast is all about the future of #strategy
With @markpollard, Strategy CEO at Mighty Jungle and Host of @sweathead and @Lestermarky, Head of Strategy at @wearepiams. Hosted by @A_Rodgers
Listen now - bddy.me/2W6H4Xr
#Podcast #Marketing #Strategy
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Amy Rodgers retweeted
4 Aug 2021
You can still watch a recording of our #webinar in partnership with @HPGraphicArts as we uncover #creative effectiveness' best kept secret!
With experts from @Nestle and HP Graphics and hosted by @A_Rodgers - content.ascential.com/WARC_T…
#WARCTalks #Packaging #BrandBuilding
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Amy Rodgers retweeted
20 Jul 2021
Don't miss our #webinar in partnership with @HPGraphicArts as we discuss the role of #digital #packaging as a driver of growth with experts from @Nestle and HP Graphics.
Hosted by @A_Rodgers
Watch live on 28 July or receive a recording -
content.ascential.com/WARC_T…
#WARCTalks
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Amy Rodgers retweeted
4 Jun 2021
Calling all #strategists!
We need your views to develop our Future of Strategy report.
Take a few minutes to fill in our #survey and receive a copy of resulting data when the report is published - survey.alchemer.com/s3/63523…{{Lead.ID}}
#FutureofStrategy
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Amy Rodgers retweeted
18 Aug 2020
What will be the future of strategy in a post-pandemic world?
The latest #FutureofStrategy report focuses on the impact of COVID-19 on strategy, across headcounts, budgets, and the role of #strategists during the crisis.
Download a sample - bddy.me/318qNBc
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Amy Rodgers retweeted
13 May 2020
To help marketers face a recession like no other, we've launched the #WARCGuide to #marketing in the #COVID19 recession - a comprehensive, evidence-based and practical report to help you plan effectively for success.
Download a free sample here - bddy.me/2WtpN84
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Amy Rodgers retweeted
11 Mar 2020
We sat down with Amy Rodgers for our latest #AscentialExperts to talk about the @WARC Rankings - the ultimate benchmark for marketing excellence. Learn why they're important, and how the team ensure the integrity of the results, here. vimeo.com/396722480 #WARCRankings
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Amy Rodgers retweeted
10 Mar 2020
Next in our #WARCRankings is the #Media100, which ranks the top campaigns and companies for #media, based on performance in the top shows last year.
Learn more - bit.ly/3aGeGNn
#Media #Rankings #MarketingExcellence
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3 Mar 2020
WARC Rankings 2020 is now LIVE. Out today: The WARC #Creative100 is a ranking of the world’s most awarded campaigns and companies for creativity. Check it out: warc.com/rankings/creative-1…
19 Feb 2020
How many creative campaigns are actually effective? Our new @WARCEditors research puts a number on it: warc.com/newsandopinion/news…
#healthofcreativity #makeitwarc
21 Jan 2020
I talked to @BerlinSchool about martech and creativity for their #meettheexperts podcast - have a listen here #podcast #martech #creativity @WARCEditors
21 Jan 2020
“There’s an importance of retaining creativity in an era of short-termism & the rapid growth of digital tech — but in a martech context it’s important that data & data skills can make use of the investment. Listen to our latest #Meettheexperts episode : bit.ly/Amy_Rodgers
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Amy Rodgers retweeted
2 Jan 2020
7 disruptive marketing lessons to power up 2020, by these amazing professionals: @Britopian, @LaurenAKaufman, Andrew Canter (@theBCMA), @A_Rodgers, @LewisWiltshire, @sigmundsfreund & @javierburon.
bit.ly/2LOEuwQ
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Amy Rodgers retweeted
4 Nov 2019
[NEW] 3 takes on the challenges facing the #martech industry resources.audiense.com/blog/… #MarTechFest
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