Digital OG. Building brands online since Al Gore invented the Internet | US Marine | TEDx | Professor | 🔥 @Lakers @49ers | @ZenoGroup

Joined March 2007
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Such a terrible experience watching the NBA playoffs on Peacock 🥲
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This is really smart. I think, generally speaking, "intelligence" as a method of operations is important to help quantify the why and not just the what.
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Love this @lilyraynyc
Using this in my prompts almost daily now
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Michael Brito retweeted
Great article. I hope many c-level executives read it -> GEO hype busted: How it differs (and how it doesn’t) from SEO *Myth: There are proven GEO tactics that guarantee AI mentions *Myth: AI visibility is the new traffic *Myth: GEO is just a search problem *Myth: GEO vendors can track AI visibility clearly And more... digiday.com/media/geo-hype-b… via @SPGuaglione
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Michael Brito retweeted
I’m not a fan of this change and have watched non SEO folks complain when they get stuck in AI Mode
Seeing now that it no longer says "dive deeper in AI mode" at the bottom of an AIO on a mobile search. Tapping "show more" takes you to AI mode and completely out of traditional Search.
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Michael Brito retweeted
🚨 A new, Easy to Use Free AI search optimization "readiness" checker for Chrome is here: Glippy by @jbobbink 🙌 Including the validation of: * Structured Data * Semantic HTML * Accessibility * Internal Linking * Meta data * Machine readability * Entity & authority * Citability * Performance and Crawlability --- This checker is more comprehensive than any other out there! Take a look: chromewebstore.google.com/de… PS: Also, these validations are also relevant for SEO as well 😉
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this is 🔥
Feb 17
Remember when SEO meant tracking rankings? Welcome to the next phase. AI assistants are generating answers... and they’re pulling sources in real time. The Bing AI Performance Report lets you see: • How often you’re cited • Which pages AI pulls from • How that changes over time AI visibility is no longer invisible ↓ social.semrush.com/4tFOWdC.
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My latest ... How AI Quietly Took Control of the Customer Journey linkedin.com/pulse/how-ai-qu… via @LinkedIn
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Michael Brito retweeted
The best person to talk about the historically dominant play that Brock Purdy — the “assassin” — is delivering for the 49ers? It might be his teammate, Mac Jones. Your must-read from the locker room: sfstandard.com/2025/12/29/br…
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Agreed
Brock Purdy is an elite quarterback. I am accepting apologies for all incorrect responses over the past 3 years
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You can’t discount how the engines are contextualizing and interpreting brands, products, executives… To me, this is more of a reputation play more than visibility
28 May 2025
SEO is slowly losing its dominance. Welcome to GEO. In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization is positioned to become the new playbook for brand visibility. It's not about gaming the algorithm — it's about being cited by it. The brands that win in GEO won't just appear in AI responses. They'll shape them. Must-read from @zachcohen25 and @seema_amble on the future of search, marketing, and performance in the LLM era. bit.ly/3SpGDRO
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Michael Brito retweeted
Jauan Jennings on the style of football he plays with: “I’m just playing as hard as I can play. That comes with putting you on your head or putting you on your back, it just comes with it.” via: @KNBR
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5 GEO Metrics That Upgrade Brand Measurement medium.com/p/5-geo-metrics-t…

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I just published GEO and Brand Reputation: Why Accuracy is the Real Differentiator medium.com/p/geo-and-brand-r…

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I just published The Top GEO Platforms for Enterprise Brands medium.com/p/the-top-geo-pla…

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I just published Reputation Engine Optimization: Protecting Brands in the Age of GEO medium.com/p/reputation-engi…

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Michael Brito retweeted
8 Sep 2025
New series alert 🚨 Join @Britopian and @abc3d as they cover how narrative intelligence can have a concrete impact on marketing, insights and comms work. Save your space (or sign up for the recording) by clicking here 👇 audiences.pulsarplatform.com…
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Michael Brito retweeted
27 Mar 2025
We are building AI agents that can reliably do everyday digital tasks for you on the web — from simple ones like ordering groceries or tracking campground reservations to more complex ones like planning and coordinating a group trip. Towards an AI chief-of-staff for everyone.
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Michael Brito retweeted
27 Aug 2025
Want to get your insights in front of senior decision-makers, but all the talk of mentions and sentiment not quite cutting through? 📢 In the first of a New Series, we'll be diving into the emerging field of Narrative Intelligence with social & audience intelligence pioneer @Britopian 📢 Together with Pulsar founder @abc3d , he'll be discussing: - the methods & tools required to quantify and map narratives - how understanding the difference between social and media narratives unlocks major opportunities - why the language of narratives can help your insights exert greater influence on strategy Interested? Sign up here 👇 audiences.pulsarplatform.com…
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