SEO is slowly losing its dominance. Welcome to GEO.
In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization is positioned to become the new playbook for brand visibility.
It's not about gaming the algorithm — it's about being cited by it.
The brands that win in GEO won't just appear in AI responses. They'll shape them.
Must-read from
@zachcohen25 and
@seema_amble on the future of search, marketing, and performance in the LLM era.
bit.ly/3SpGDRO