ICYMI last week @AdLib_io launched the next generation of its award winning creative management platform, Personalize 2.0! 🚀
Learn about all the enhancements: youtu.be/yua3_d_4uhA
We conducted a survey w/ WBR of 50 major brands and multi-brand retailers headquartered in the UK with advertising budgets greater than $25M to uncover major pinpoints in the creative process.
Download here: ad-lib.io/lp/releasing-the-p…
In part four of our “Engaging Creative” series, we dig into the reasons behind why faces make ads more successful.
Impact of faces, why are they so special😄
How do entropy and faces work together🧐
Should you consider the “memorability” of your ads🤨
ad-lib.io/resources/why-do-f…
What’s relevant in financial markets changes every second. So, to stand out @IGcom knew it needed an automated solution to execute their creative ideas featuring hyper-relevant messaging across markets quickly.
Read more: ad-lib.io/case-studies/ig
🔢Data, Data,Data!! Has it ever been more important? 🏆 Congratulations to @AdLib_io and @Nestle_IDN our winners in the Data Category.
#Data#TheDrumAwards#Marketing
Deliveroo took home the top prize for Location-Based Proximity Marketing Campaign of the Year at this year's Campaign Tech Awards, with assistance from Ad-Lib.io, a Smartly.io company. 🥇
Read more:ad-lib.io/resources/delivero…
Deliveroo took home the top prize for Location-Based Proximity Marketing Campaign of the Year at this year's Campaign Tech Awards, with assistance from Ad-Lib.io, a Smartly.io company. 🥇
Read more:ad-lib.io/resources/delivero…
Keen to experiment with new campaign types like Google’s powerful new Performance Max, but unsure how to get started?
Look no further. Adding new formats to your media mix is easy with Ad-Lib.io.
Read more: ad-lib.io/lp/google-performa…
72% of advertisers say their creative branding assets get rejected diminished or lost during activation. Collaboration on creative development & automated tools for improving the speed @ which they can adapt ads to different channels is imperative.
ad-lib.io/lp/releasing-the-p…
That’s a wrap! The Programmatic Pioneers summit has drawn to a close. It was brilliant to see the programmatic & media leaders from Europe’s top brands all together under one roof. We hope you learned a lot, met some new faces and had a great time!
#PPS#programmatic
Talk about reinventing the wheel…77% of advertisers say they often build creative assets from scratch when personalizing campaigns to audiences and regions?
And that’s not their only challenge.
Read our survey: lnkd.in/gt7jyDwt
WBR Insights & @AdLib_io recently conducted a survey of 100 enterprise advertisers @ brands with advertising budgets greater than $50M uncovering major opportunities and challenges in campaign activation.
Want to get all the specifics download our guide: ad-lib.io/lp/download-releas…
Programmatic Pioneers is next week. Be sure to stop by our booth, but more importantly be there bright and early day 1 to catch our very own Oli Marlow Thomas emceeing!
Tickets: programmatic.wbresearch.com/…
Good news - with @AdLib_io you can add @Spotify Video Ads to your Display, @YouTube and Social advertising mix without all the irritation that comes with adding a new channel!
Get all the details: ad-lib.io/lp/spotify-video-a…
Attending @casinobeatsnews Summit later this month?
Our very own Oli Marlow Thomas is scheduled to speak Thursday the 26th @ 13:00 BST during the "Its Not Only About Media, Its About Experience" seminar.
Get your ticket: sbcevents.com/casinobeats-su…