Idea selection: 17 of 19 founders said pick a proven idea, not a novel one — "if it's been done before, you know people want it."
Tibo put it bluntly: you'll have a 90% failure rate, so compress the search into weeks, not years.
The best ideas came from real pain — Hassam automated the 20-30 hrs/week he was wasting on Amazon research.
Others mined where users already complain: Louis read thousands of TikTok comments, and Sam dumped days of Discord chat into ChatGPT to "list all pain points."
Pontus used Ahrefs to find apps with both organic and paid traffic (a strong demand signal) and built a better version — while Bhanu pulls 90% of his traffic from 50 free tools, not his main product.
8/9