Video game marketing consultant at howtomarketagame.com.
Joined February 2011
- Tweets 8,180
- Following 981
- Followers 14,435
- Likes 6,633
992 Photos and videos
Pinned Tweet
12 Oct 2023
Every day of Steam Next Fest I am playing demos and trying to reverse engineer the marketing and design behind the game. I am answering questions, hearing from developers. It is fun.
at 9AM PST I am streaming @BreakfastStudi1 's Outpath
youtube.com/live/sylU6FCuX6M…
5
2
81
18,260
Feb 11
Reading about this discord teenager stuff. Timely to just remind everyone about this blog post 5 years ago: howtomarketagame.com/2021/11…
2
1
25
2,871
Chris retweeted
1 Oct 2025
Steam wizard @AdventureMtn will be joining us to chat Next Fest marketing strategies & best practices!
We'll explore what you should be doing before, during and after the festival, so you can give it your best shot!
✨ Monday Oct 6th @ 6PM BST!
👉 Go: discord.gg/63tZmEep38?event=…
2
11
3,261
Chris retweeted
16 Jul 2025
"You need reputation, not a following..."
Probably one of the most important lessons about marketing your game. Please, please read the entire article by @AdventureMtn:
howtomarketagame.com/2025/07…
#gamedev #indiegames
4
17
3,321
Chris retweeted
23 Jun 2025
indie devs: really really really good marketing video about how Steam works at the moment
"How To Make Your First Game Blow Up On Steam (With No Following)"
watched the whole thing and did a lot of nodding to @AdventureMtn's hot takes
youtu.be/MLLLZR_vz38?si=55Th…
1
4
42
4,526
Chris retweeted
29 Apr 2025
Woah! I'm doing this talk TODAY at 5pm UK time for @AdventureMtn's Staying Inside Conference 2025.
Here's a link with a coupon code. You can also watch it later on the "vault":
progamemarketing.com/p/insid…
4
6
18
4,846
Chris retweeted
28 Apr 2025
If you're curious about the business behind The Roottrees are Dead, we were interviewed by How to Market a Game about how the project came together: howtomarketagame.com/2025/04…
2
12
2,321
Chris retweeted
22 Apr 2025
SUPER recommended for indie devs:
- watch this new GDC talk (free)
- “Marketing Your Game Under the New Steam Rules”
- extremely good data and hands on tips about recent Steam changes
- by @AdventureMtn
- can’t overstate how good this talk is
- link below
5
15
105
8,541
Chris retweeted
18 Feb 2025
Thanks so much to Chris Zukowski (@AdventureMtn) for talking Indie Games Marketing on the Unity livestream. Here's a great nugget on game virality and the Steam algorithm. Like what you're hearing? Check out the full VOD: shorturl.at/Y7wPO
3
46
7,967
Chris retweeted
5 Feb 2025
@AdventureMtn Is this what happens if we follow your advice?
1
1
12
2,403
Chris retweeted
5 Feb 2025
OK so THIS happened. Over 7000 wishlists in 48hrs!!! The Forbidden Solitaire trailer really resonated with people. Thanks everyone for sharing it. :-)
Wishlist it here: store.steampowered.com/app/3…
30
47
293
13,248
4 Feb 2025
RT @unitygames: Join Unity's, Larry Hryb (@majornelson) as he talks with Indie Games Marketer Pro, Chris Zukowski (@AdventureMtn) as they t…
2
378
30 Jan 2025
Gave chatgpt wholesome game names and asked for more: I laughed
Potion Paws: Alchemy Tails
Doodle Cats: Cozy Sketchbook
Meowsterpiece Puzzle Quest
Garden Paws: Bloom & Nuzzle
Mystic Manor: Secrets of the Stray
Cozy Critters: Snug in the City
Lost & Purrfound: A Cat’s Journey
2
10
1,818
30 Jan 2025
Here are horror games by the way:
Nightfall: The Last Escape
Echoes of Horror
Midnight Asylum
Nightmare Descent
Eternal Fear
Whispers in the Fog
No Way Out
2
4
1,462
Chris retweeted
30 Jan 2025
4️⃣ How to Market A Game
Run by @AdventureMtn, this Discord is a great extension of his newsletter of the same name
handy event reminders, job boards, Chris also shares news and updates on his newsletter and online talks/course (which are all very good!)
discord.gg/V2XgYzuZ
1
3
7
2,151
16 Jan 2025
The best part of what I do is when I study the market, write up a blog post, someone takes that advice and totally nails it, and then sees a positive response on Steam:
1
22
1,849
16 Jan 2025
Read this awesome reddit post about a dev who got 4000 wishlists when they launched a demo: reddit.com/r/IndieDev/commen…
1
5
1,296
16 Jan 2025
Also, they transitioned from making Puzzle games to a genre that is more enticing to the Steam audience. (See I am not making this stuff up folks)
2
4
1,275
Chris retweeted
13 Jan 2025
I hope no indie developers missed this Chris Zukowski @AdventureMtn post over Christmas because I think it is one of the greatest pieces of advice available to indie devs! howtomarketagame.com/2024/12…
1
14
1,274