Exactly. It's not our duty as players to save them.
Because the ones who alienate their own creations and being constantly deaf to their own loyal base with only wanting to suck their money should.
So the weak would be culled and strong would thrive, it's evolution, baby.
Sandy Petersen, the designer of Doom, Quake, Call of Cthulhu, and Age of Empires, responding on social media to fans asking how to save Blizzard:
"We don't need to save Blizzard. We didn't need to save Microsoft or id Software or Ensemble Studios or Atari. We don't need to save ANY game company. If they die, they die. They will be replaced with new, likely superior game companies. Gaming continues."
The man who helped build the foundations of modern gaming says let the industry's legacy studios die. Is he right?