βοΈβ‘ Do you think marketers should overcome hesitation and embrace newer, riskier strategies? Unlock potential by exploring uncharted territories and finding the balance between measurement and creativity. Join @gabehughes and @andybargery to learn more bit.ly/43AeM4l
π¬ What are your thoughts on the challenges marketers face in their quest for accurate measurement? What are the complexities of data, optimizing strategies, and investing in measurement alongside marketing activities? Let's hear from expert, @gabehughesbit.ly/43AeM4l
βπ€ How can you assign accurate values to different touchpoints along the customer journey? Explore the challenges of attribution modelling and its significance in understanding the influence of marketing efforts. bit.ly/43AeM4l
π‘ Dive into the complexities of attribution modelling with @gabehughes and @andybargery! Discover the limitations of last-click attribution and explore alternative measures and models. It's time to uncover the true impact of your marketing efforts. bit.ly/43AeM4l
π Find out why switching to Google Analytics 4 (GA4) is the way forward for marketers. Hear @gabehughes discuss the benefits, challenges, and different user tiers transitioning to the new platform. Don't miss this essential update! bit.ly/43AeM4l
ποΈ "Through the Line: The Agency Squared Podcast" invites you to explore the world of marketing measurement and attribution modelling with expert @gabehughes! Tune in to gain insights into the value marketers add to businesses and the challenges they face. bit.ly/43AeM4l
Q. How do you measure marketing performance? A. Badly. But fear not @gabehughes joins @andybargery on the latest Through the Line episode to explain how to measure what works and what doesn't in your marketing mix. Listen here: bit.ly/43AeM4l#marketing#measurement
Remember social media? Itβs what marketers got excited about before the metaverse and AI. But it's still super impt. Listen to our latest podcast episode with expert Claire Hoang to get up to speed with the latest thinking on social media strategy bit.ly/44nueC4
π‘One of the biggest takeaways from our conversation with Alastair was the importance of understanding the value of your work and turning your process into a proprietary one.
A little snippet on the importance of vision from Rod Da Costa on our recent Through the Line podcast episode. Listen to the full interview here: bit.ly/3Zpxqty
Check out the latest episode of our Through the Line Podcast, where Rob Da Costa joins Andy to explore the concept of the self running agency: play.headliner.app/episode/1β¦
Our latest podcast is all about the value of building neurodivergent teams in marketing, featuring the fantastic Nathan Whitebread a.k.a. the Neurodivergent Coach. Listen in here: bit.ly/3Iyj2sJ#marketing#neuro#dei#diversity
Interested in being more human centric with your marketing? Have a listen to our latest podcast with corporate anthropolgist, Richard Hewitt bit.ly/3JAKloo#marketing#marketorientation