Jewelry & Apparel Designer | Photographer | Branding Expert at VLC | UWE Bristol alum | Vogue Italia/US | 13 countries and counting
Joined May 2011
- Tweets 38,300
- Following 108
- Followers 1,135
- Likes 220
3,977 Photos and videos
Pinned Tweet
8 Sep 2022
My face is up at the Bristol Business School @UWEBusinessSch. Not sure what I did to deserve this๐
. Honoured and humbled ๐๐พ.
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Stopped by the Promote Trade Fair yesterday and noticed something interesting about the Chinese car brands in Cameroon: they think competing on price is a valid strategy in Cameroon.
This logic ignores the nuances of Cameroon consumer psychology
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You could hear the comments by passersby
- it looks great but will it last?
- at that price I can get a Mercedes
- imagine spending that much money and no one notices
- can this go to the village and back?
Trust, legacy, social status/currency.
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So how can Chinese car brands market to Cameroonians?
Understanding the key drivers: trust, legacy and social currency.
How should they factor these into their marketing strategy? Well, thatโs where they can get in touch with a brand strategist (like myself and others).
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Alexander ๐ณ๐ฌx๐ดโโ ๏ธ retweeted
Quick shot brand analysis on Supermont bottled water.
Iโll be analyzing 1 Cameroonian brand every week. Should I stick to the water theme and do Tangui next week?
Brand Analysis: Supermont
Sector: relatively competitive, price sensitive mass market.
Strong points: Brand Recognition, Brand Perception
Weak points: Brand Recall, Brand Visuals
Average points: Brand Identity.
Letโs discuss! Share your thoughts below๐
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Put this brain in a fish and it will swim backwards upside down before dying of dehydration.
Jun 13
if no be fake life, wetin concern black man with tattoo๐
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Tonight, Iโm back to being Alexinho like I was in 2011
Jun 13
From Mexico we head to Brazil
Whatโs your Brazilian name
Iโm kofi Robinho
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In other groundbreaking news: water is water.
Jun 12
BREAKING: ๐ซ๐ท๐ฎ๐ฑ Following an investigation, French officials have revealed that Blackcore, an Israel-based organization, has been meddling in numerous elections across the world.
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Brand Analysis: Supermont
Sector: relatively competitive, price sensitive mass market.
Strong points: Brand Recognition, Brand Perception
Weak points: Brand Recall, Brand Visuals
Average points: Brand Identity.
Letโs discuss! Share your thoughts below๐
Next week, Iโll be starting a weekly series analyzing brands in Cameroon.
A different brand every week, grading on a 0-10 scale:
-Brand identity (name/logo/visuals)
-Brand recognition
-Brand recall
-Brand perception
Let me know what brands you would like to see.
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Mexico coming through for all of Africa (not counting Morocco)
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For the next 2 hours, mi llamo Alejandro. Lo siento, no hablo inglรฉs ๐ฒ๐ฝ
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Throwback:
2010 Monaco Grand Prix.
Couldnโt afford race day tickets so we only attended practice and qualifying ๐
.
Still have the Raikkonen & Prost merch we got gifted.
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Believing in the fallacy of Cameroonian exceptionalism with regard to the business of art & creativity is the beginning of failure.
Cameroonian nuance & context is a thing. Cameroonian exceptionalism is not.
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โMy proudest achievement? Being a present father.โ
Already the leading scorer in NBA history, basketball star LeBron James once again produced at an All-Star level in 2025โ26, his 23rd NBA season. When we asked James how much longer he wants to keep playing, the question many fans wonder, he said โitโs up to the mind.โ
Add in his off-court accomplishments, and James may be the most influential athlete of the past half-century. In the decades before his arrival, super star athletes mostly stayed in their lane. James ushered in the era of player empowerment, showing that you can start companies, mix it up in politics, and elevate the people around youโall while playing like the GOAT of your game.
Today, James leads TIME100 Sports, the list recognizing those shaping the sports today. Read the exclusive interview with the basketball star and see the full list here: time-magazine.visitlink.me/uโฆ
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Poor understanding of brand identity & consumer psychology poor brand strategy & creative direction.
Jun 8
I donโt understand why champion hasnโt had a massive resurgence. Whatโs going on over there??
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Left home in โGood Will Huntingโ and refuses to return
Hollywood has spent nearly $600 million trying to bring Matt Damon home.
Have they considered maybe he just doesnโt want to come back?
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Welp.
Nine people have suffered injuries in a shooting near Englandโs World Cup base in Kansas City, Missouri.
Police were called to reports of an incident on Troost Avenue, a short drive from the training base and team hotel England will use during the tournament, at around 4am on Saturday morning.
Full story from @Dan_Sheldon_ and @JessMCHopkins โฌ๏ธ
๐ nyti.ms/43ge6DD
Community note
The shooting occurred at 79th & Troost Ave in Kansas City, MO [fox4kc.com/news/nine-peopโฆ]. England's actual team hotel is The Inn at Meadowbrook in Prairie Village, KS, over 5 miles away [kansascity.com/sports/spt-colโฆ]
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