There is simply no equivalent to the Fifa World Cup.
Not the Super Bowl. Not the Olympics.
You have ducks wearing soccer jerseys in the streets of Mexico, random German bros like Freddy going full National Geographic mode on X documenting the beating heart of America while South Koreans are wearing sombreros and dancing to Gangnam style in a taqueria.
As a European at heart, seeing people from Germany, Scotland, France, Spain and so many more discovering the endless and exceptional energy that makes this country so beautiful is an unparalleled joy.
As a French living in Chicago, I cannot even explain how happy it makes me to see my US friends finally feel the magnetic power of the World Cup on home soil.
C'est magnifique.