Excited to share a recent Ellipsis success story from our work with @wprssaggregator, working with @GabyAbela, @markzahra, and team 🚀 * 125% increase in clicks to their site * Optimized existing content, breathing new life into their blog * By June 2024, our work drove ~40% of their site traffic This was achieved through a combination of our Content Growth service and CMO as a Service offering. We collaborated closely with the Aggregator team on rebranding, CRO, pricing strategy, and .org visibility. Key takeaway: Effective SEO is a marathon, not a sprint. Consistency and patience pay off. Check out the full case study to see how we can help drive sustainable growth with SEO Content: getellipsis.com/case-study/a…

Looking at niche travel sites... I think it is fair to say that recent updates have been brutal for many of these sites, but there are some interesting examples of small travel blogs that didn't get hit by the HCU, like the brown, yellow and (maybe) blue sites below. What these sites seem to be doing: - they've been travel blogging for a really long time - the blue and brown sites in particular do an exceptional job writing first-hand experiences, and only sharing highly opinionated pieces about places they have been, with original photography - there is no mystery about who these bloggers are, they are well known in the space and have a big following - these sites appear to be much less "SEO-forward" and use less overly optimized titles, headlines, etc. than some of the travel blogs that were hit

Great to have @wpldn back! Thanks to @AlexDenning and @meeware for 2 smashing talks on AI in #WordPress tonight! And thank you to @klaviyo for supporting WPLDN with a new home for 2024! #wpldn