Built & sold $5M/year agency, now helping agencies #ChargeMore | Habukkuk 2:2 | We’ve Helped 300 Agencies Close 15K-100K "Enterprise Clients"
Joined November 2019
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May 6
In case you needed more reasons for your agency to charge more
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Tickets for our next virtual Enterprise Client Workshop just went on sale
Early bird is 31% off
Grab em while we got em
workshop.enterpriseclients.c…
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I and my clients have the best success with ads and/or cold email that speaks to their specific problem with a clear outcome-focused offer addressing risk
What’s your best recommendation to find those people?
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Alex Hartsuff retweeted
I promise you’ll find better business principles written in a book that’s lived through 2000 years, inspired by God Himself, featuring chapters written by one of the wealthiest men of all time (Solomon)
Rather than short form videos made to put you in a funnel
Replacing all content consumption with Bible audiobook worship music
10/10 would recommend
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Alex Hartsuff retweeted
Replacing all content consumption with Bible audiobook worship music
10/10 would recommend
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Alex Hartsuff retweeted
Here's how to know if your agency can charge 10K/mo:
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Most ad copy fails for this one simple reason:
You're writing your summary of your clients' problem
Instead of using their literal words
Go back to your sales calls
Pull EXACTLY WHAT THEY SAID
And just say it back to them
The best marketing is simply stealing your prospects' words
Btw this is also why AI copy sucks
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The math underneath all this:
To charge 10k/mo, the problem has to be worth at least 500K - 1M/year to them.
Your fee ends up being 10-20% of what you create.
Easy yes for them, great business for you.
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We've helped 300 agencies create exactly this.
Join us for our next workshop and we'll help you do it, too:
workshop.enterpriseclients.c…
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The only people you should advertise to are what we call "Crisis Buyers"
These people:
1) Have a problem that is costing them money right now
2) Have the budget to fix it
3) Already know they need outside help
So they:
1) Move with urgency instead of dragging their feet
2) Shop based on value instead of price
3) Hire specialists instead of trying to DIY
Everyone else is a waste of your time & ad dollars
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Jun 14
You do NOT "invent" your 10k /mo, 85% margin offer.
You mine it in 3 steps:
1) Pull your top 5 best results. Not your biggest clients, your best results. Write down the outcome they achieved.
2) Find the problem that shows up across all of them. This is now your niche.
3) Write down exactly what you did to get them the result & remove anything that isn't 100% necessary to achieve that result. These are now your deliverables.
Now go sell it
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Jun 14
Three Ways I Can Help Your Agency Charge More👇
Sign up for our newsletter: join.enterpriseclients.com/n…
Join our next virtual Enterprise Client Workshop: join.enterpriseclients.com/w…
Work with me 1-1 in our Enterprise Agency Program: join.enterpriseclients.com/w…
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Jun 14
Your proof MUST have specificity or it becomes more noise.
"We've helped 300 companies" means nothing to your prospect
"We helped Evan go from selling 3.5K/mo retainers to 10.5K/mo retainers in 7 days" speaks to the right person exactly where they're at
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Jun 14
The true cost of undercharging is not just the money you lose on the deal
It's that you're wiring in your brain that your services are only worth that lower price
For example
If you wanna charge 15K, but you chicken out and say 5K
You didn't just lose 10K once.
The next call, you are wired to think that the 'real' price is 5K, and 15K is just a 'dream' price.
So you'll say the lower price again.
And again on the next call.
And again on the next call.
There is only one way to break the cycle:
Say the price that scares you
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