In @SBJ's This Week at the World Cup: ⚽️How @NewYorkCityFC is using the World Cup to sell its new stadium ⚽️Why @Hyundai is all-in on robots ⚽️A list of World Cup events happening across the continent ⚽️Plus, my choice for Infantino quote of the week sportsbusinessjournal.com/Ar…

Turns out the old "no cheering in the press box" guideline does not apply at the World Cup.

How far is FIFA going with its brand restrictions? The condiments at the Levi’s Stadium press box have all been taped over 😆

Whole lot of yellow in the crowd for Brazil with a solid smattering of red for Morocco. Probably 80-20.

MetLife Stadium aka New York New Jersey Stadium. 😲

Brazilian and Moroccan fans are out in full force at @AmericanDream across from MetLife Stadium. #WorldCup

After covering the build-up to the World Cup for more than three years, I’m finally here!

Community policing looks a bit different when the @FIFAWorldCup is in town! Our officers celebrated alongside fans, both international and local, during Day 1 of @FWC26Boston Fan Fest on City Hall Plaza!

FOX is going to have some insane viewership numbers for this tournament. The time zone (obviously) could not be more perfect. Over the next seven days, the earned media for the USMNT is going to be massive. If I had to guess the number for the first knockout game if the U.S. wins its group (July 1 in primetime), I don't think 40 million viewers is impossible.

Good reminder here from @AndrewMarchand. Host Broadcast Services (HBS) provides the live match footage for all World Cup broadcasters. Can’t blame Fox for all of the celebrity shots.

Announced attendance for the @USMNT’s World Cup opener: 70,492. A capacity crowd at SoFi.

Going to hear A LOT of this from NFL players during this World Cup. “Why does FIFA get the good grass but not the NFL?”

SCENES IN PHILLY 🇺🇸🇺🇸🇺🇸 USA LEADS!!! #FIFAFanFestival

A proud moment for our sport and our country. A historic here night in Los Angeles as the USMNT opens the FIFA World Cup. Wishing the USMNT players, coaches and staff the very best against Paraguay.

What a start for the USMNT! 3-0 at the half.

Tremendous start for the @USMNT at the World Cup. The federation’s record 26 sponsors have to be feeling optimistic about their investment.

RT @RobHarris: Thomas Partey will be unable to play in Ghana's World Cup opener after his visa application for Canada was rejected https:…

FREE TICKETS: Watch the World Cup right in front of the Capitol building. Freedom 250 is launching the FIFA World Cup 2026™ Fan Zone on the National Mall in Washington, DC. Free entry. Live matches. Music, food, and fun for all ages — all in the heart of the nation’s capital. 🗓 June 11–July 19, 2026 📍 National Mall, between 3rd and 4th St

🇵🇱 Sources: Robert Lewandowski is visiting Chicago this week as talks with Chicago Fire continue. @amcalabrese12 @sing_electric 1st NO decision yet from Lewy but Fire pushing. Visit a good sign but nothing agreed yet Reporting w/ @PaulTenorio nytimes.com/athletic/7355421…

RT @JGreenblattADL: Matt Turner found his Jewish roots in a document that helped his great-grandmother flee the Holocaust. Now he's represe…

Official attendance figures reflect the number of tickets scanned and spectators present within the stadium footprint, rather than visual assessments of seating occupancy at any given moment during the match. FIFA works closely with stadium authorities and ticketing teams to ensure all published figures are based on verified operational data. Please note that, during last night’s match in Guadalajara, several ticketed fans could be seen standing in concourses rather than staying in their assigned seats throughout the match.