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Joined March 2009
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Sports Business Journal retweeted
11h
.@NitroCircus' Travis Pastrana and others did some jumps and backflips on dirt bikes on the @WhiteHouse South Lawn today as part of the UFC Freedom 250 event weekend.
➡️ Pastrana was joined by Ricky Carmichael, Jeremy McGrath, Brian Deegan, Jeremy Stenberg and Keith Sayers.
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Sports Business Journal retweeted
Whole lot of yellow in the crowd for Brazil with a solid smattering of red for Morocco. Probably 80-20.
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FIFA is “buying out” each World Cup venue's food and beverage contract with providers, meaning the venue owners/operators' deals will be legally put on pause for the duration of FIFA’s takeovers. sportsbusinessjournal.com/Ar…
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World Cup arrives at SoFi with sponsors, stars and fanfare -- plus a Team USA victory. sportsbusinessjournal.com/Ar…
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What happens when you’re the “can’t-miss” prospect at 12?
For Spencer Jones, it meant navigating pressure, perception and patience — long before becoming a Yankees call-up.
The scoop from his former Little League coach, our @tomfriendwriter: ow.ly/IFWH50Zbbgz
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Dana White's Zuffa Boxing is making a major push into the sport, backed by TKO Group Holdings and Saudi Arabia.
The venture has already signed more than 100 fighters and aims to reshape boxing with a UFC-style model.
MORE: ow.ly/IbVT50Z8Utz
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Jun 12
Federal judge refuses to halt the @UFC event on the White House South Lawn this weekend, ruling that the plaintiffs lacked legal standing and had shown "unreasonable delay" in filing suit.
The card is to go on as planned.
via @AP | ow.ly/iOXv50ZbktE
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Jun 12
U.S. Soccer House opened Thursday as U.S. Soccer's commercial and fan hub throughout the World Cup group stage ⚽
Dozens of Team USA's most ardent fans lined up for the official opening.
MORE: ow.ly/37yF50Zbkvc
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Jun 12
WNBA Commissioner Cathy Engelbert gave the Portland Fire an "A" grade for its efforts so far in its inaugural season 🏀
She also praised the progress of the Kaiser Permanente Performance Center, which is projected to open in August.
Via @Oregonian | ow.ly/Hlth50ZbbRp
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Sports Business Journal retweeted
According to research from @NVGTInsights, stadium naming-rights sponsors will forgo approximately $135 million in global media exposure due to FIFA's policy requiring the removal of their branding from World Cup venues. @fenwaydb has details at @SBJ: sportsbusinessjournal.com/Ar…
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Jun 12
Gen Z & Gen Alpha are consuming sports differently than previous generations, making it critical for brands to meet fans where they are 📲
For many younger women's sports fans, TikTok serves as both a destination for athlete content and a source of purchasing influence.
MORE: ow.ly/jFCZ50ZasGq
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Jun 12
Brands with naming rights to World Cup host stadiums in the U.S. stand to lose as much as $53.5 million in domestic media value with their names removed, according to @NVGTInsights ⚽
Projected loss could reach as much as $134.8 million globally.
MORE: ow.ly/Tfbk50ZbbCz
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Sports Business Journal retweeted
Jun 12
Startup defense contractor @AndurilTech is growing its affiliation with Freedom 250 events this summer, signing on as an official sponsor of the @UFC card at the White House as well as @Zuffa_Boxing.
➡️ As part of the deal, Zuffa will put on a card with military members who box.
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Sports Business Journal retweeted
Jun 12
Behind almost every Big Leaguer is a story...about Little League. I have one about the @Yankees Spencer Jones, who I've known since he was 10 and already towering over me. Get a load of this @SBJ:
sportsbusinessjournal.com/Ar…
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Sports Business Journal retweeted
In @SBJ's This Week at the World Cup:
⚽️How @NewYorkCityFC is using the World Cup to sell its new stadium
⚽️Why @Hyundai is all-in on robots
⚽️A list of World Cup events happening across the continent
⚽️Plus, my choice for Infantino quote of the week
sportsbusinessjournal.com/Ar…
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Sports Business Journal retweeted
Jun 12
In @SBJ Betting: Much more from our convo with @MichaelSelig as we dig into this week’s @CFTC rules proposal around predictions. And I borrow “Forza!” since it’s not in use at this World Cup. Was that wrong? sportsbusinessjournal.com/sb…
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Jun 12
Serena Williams’ surprise return created a ripple effect across the entire tennis ecosystem.
Sellouts, surging social metrics and sponsor demand followed her return at Queen’s Club.
MORE via @rob_schaef: ow.ly/Vg8b50Zb7yP
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Jun 12
Fox went to full-screen ads during World Cup hydration breaks Thursday and came back late in the second half, missing the restart.
Per The Athletic, that may have broken a FIFA rule requiring broadcasters to return 30 seconds before play resumes.
Telemundo used on-screen graphic ads instead and never cut away.
MORE: ow.ly/x2jw50Zb4Fl
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