The SEO Update by @yoast with @cshel and I will be going live at 4pm CEST today. Quite a bit has happened this past month! We'll discuss topics including: - @Google & @GoogleDeepMind have been busy launching lots of new features as well as sharing what's coming up in the near future during Google I/O event - FAQ rich results are no longer being supported - Google release updated documentation on optimising for generative AI features - @CondeNast CEO @RogerLynch says "Plan As If Search Traffic Will Be Zero" during an interview on @TBPN - Google expands UCP checkout to main shopping results, then also release Unified Wallet - @WordPress 7.0 is released See you there! yoast.wistia.com/live/events…

🛒 Google keeps moving toward agentic commerce: at Google I/O 2026, they announced Universal Cart, an AI-powered shopping cart designed to work across Google surfaces including Search, Gemini, YouTube and Gmail 👇 Users will be able to add products to a cart while browsing or chatting across these experiences, and the cart will proactively help with things like finding deals and price drops, alerting when products are back in stock, suggesting alternatives, etc. Google says Universal Cart will start rolling out across Search and the Gemini app in the US this summer, with YouTube and Gmail coming later. Checkout will be supported through Google Pay for selected brands, or users can transfer items to the merchant site, with the brand remaining the merchant of record. AI search shopping will be increasingly about whether your product data, availability, prices, attributes, compatibility, offers, reviews and checkout experience are understandable, reliable and actionable enough to be used across AI-assisted shopping journeys. This also reinforces why ecommerce SEO and AI search optimization can’t be reduced to “content around products”. For ecommerce brands and retailers, this means: ✅ Keep product feeds accurate, complete and fresh ✅ Make product attributes clear and consistent across feeds, pages and structured data ✅ Ensure price, stock, shipping, returns and offers are easy to understand ✅ Strengthen comparison, compatibility and buying-guide content ✅ Avoid relying only on JS-heavy experiences that make key product information harder to extract ✅ Monitor how products and categories are represented across AI shopping surfaces, not only how much AI referral traffic they send If the shopping journey increasingly happens across Search, Gemini, YouTube, Gmail, carts, agents and checkout flows, ecommerce visibility measurement needs to evolve too: Not just rankings and clicks, but product presence, citation, representation accuracy, recommendation frequency, feed readiness, and assisted demand and conversion signals. Read announcement: blog.google/products-and-pla…

Google less than a week ago: "You don't need to create [llms.txt] to appear in generative AI search." Google yesterday during I/O (as per @Una): "...It also verifies your llms.txt file, a new standard for giving your models a clear map of your site's content." Wording is important.

@OfficialLoganK Just said "it feels like the hottest new programming language is markdown, and I'm here for it" Big facts! That's why I've been saying it's worth looking into .md for agent ready websites FOR MONTHS #googleio wix.com/studio/ai-search-lab…

Just released @screamingfrog SEO Spider v.24: screamingfrog.co.uk/blog/seo… Includes - 🤖Screaming Frog MCP 🧑‍🤝‍🧑Auto Compare Crawls 📊View Crawl Changes in Email Notifications 📧Send Crawl Export Attachments by Email 🚫Find Uncrawlable Links & lots more! Enjoy.

Claude's first day at Dunder Mifflin

Worth reading today. “Think of schema markup as business registration, not advertising.” I’d add: Bing relies heavily on schema too, and the semantic layer you build for search is the layer that aligns your AI workflows. Same schema. Three lives: indexing, training, retrieval.

Spend a day at Emirates Stadium with the people shaping search in @searchandstuff London👇 How often do you get to spend a day inside Arsenal's Emirates Stadium with 300 SEO, PPC, and AI leaders from 20 countries? * One stage. International speakers. One VIP networking reception. Featuring specialists like @lilyraynyc @thetafferboy @areej_abuali @chimammeje Navah Hopkins, @alexmoss , @THCapper , @lazarinastoy , @ItamarBlauer , @HelenPollitt1 , yours truly and many more! * Think honest, tactical breakdowns from people running campaigns at scale. * Then, between sessions, you’re sharing breakfast, lunch, coffee, and drinks with 300 specialists from 20 countries; the kind of conversations, insights, and connections that would never fit into a LinkedIn comment thread. Amazing right? See you there 😎💪 ​ 🎁 Get 35% off all ticket types with the code SEOFOMO35. Register to Search n' Stuff now: searchnstuff.co.uk/search-n-…

In 30 minutes @cshel and I will be hosting this month's edition of The SEO Update by @yoast. Lots to catch up on including: - @Google introduces TurboQuant - @bing previews AI-related reporting in Webmaster Tools - @Cloudflare launches @EmDashCMS, a new full-stack @typescript CMS based on Astro - @sundarpichai says search is evolving from showing links to managing AI agents - @AnthropicAI launches Claude Design - @OpenAI tests AdsBot and introduces ChatGPT ad manager interface​ Tune in here: yoast.wistia.com/live/events…

We're starting this month's edition of The SEO Update by @yoast with @cshel and I in 10 minutes. Come join us to find out about recent events in the world of Search, AI & WordPress yoast.wistia.com/live/events…

Last September I gave a talk at the amazing @seobrein event at the AJAX Stadium in Amsterdam about why you don't need to panic about SEO. I think I was right 😆 But a lot has happened since then. What better way to talk about it than to return next week to talk about we still don't need to panic about SEO. I can't wait to see you all again - this time in Football stadium de Kuip in Rotterdam! Hosted by the great @Jeroen @Stikkelorum, I'll be joining the stage alongside the great minds of @thetafferboy, @cyberandy, @pelogia, Ilse Verkerk and @MarjoleinSchol3 one week today. There'll be @yoast swag to go round at the event too. See you on 26th! 🇳🇱 ⚽

AI Search: How data shows that Google is winning – and yet everything is changing sistrix.de/news/wie-daten-ze… via @sistrix

Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation. via @martinibuster: hubs.li/Q045wC_C0 #seonews #SEO

🚨 The Latest in SEO & AI Search Updates from Today's #SEOFOMO [March 1st, 2026] * ​February 2026 Google Discover Core Update Is Done Rolling Out After 3 Weeks The goal of the update was to show more locally relevant content, reduce sensational and clickbait-style material, and provide more in-depth, original, and timely reporting. John Shehata has already developed an initial analysis, which is a highly recommended read. * ​Google's contextual overlay, pop-up link cards are now live in AI Mode Coincidentally, Bing is also testing a new UI for AI Responses with new links and references.​ Also, almost at the same time, Tom Critchlow spotted that sidebar links within AI Mode are not passing any referrer. John Mueller has replied saying he's passing a note about it. * ​Google Won't Use Sitemap Files If Its Not Convinced Of New/Important Content John Mueller said that if Google is not convinced that there is new and important content to index on your site, then it won't use the sitemap file. Just because you have a sitemap, it does not mean Google will index all the pages in that file. * ​How to use embeddings to map hreflang tags at scale Gus explains how to collect embeddings with Screaming Frog and use the Hreflang Finder Google Colab Notebook to map hreflangs tags at scale. * ​Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP UCP expands commerce beyond checkout into discovery, loyalty, and post-purchase support, redefining how brands compete for AI-mediated selection. Alex goes through it. * ​What are Google's Preferred Sources? Google’s Preferred Sources feature is a shift toward personalization on search, but it can help publishers build audience loyalty. Jessie and Shelby share what else to know. * ​The real risk of AI-generated content Tomek goes through how AI content sites lose visibility, shares important considerations while creating AI content, and explains how to use AI content safely. * ​The Bing AI Index Gap: How AI is Citing Not Index Pages [Study] Adam conducted a study using the new AI Performance report in Bing Webmaster Tools to determine why pages might appear in Bing but not in Google. “98% of the cited pages in Bing AI Answers are Not Indexed in Google because of page quality issues” Much more! Including jobs, events, tools.... Featuring SEOs like @lazarinastoy @GeorgieSEO @metehan777 @willcritchlow @alexmoss @jessiewillms @shelbyblackley @mjcachon @ClaraSoteras @pelogia, and more! Read more: seofomo.co/posts/the-latest-…

My latest post for @sejournal has just been published - "Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP" searchenginejournal.com/agen…

On Feb 24 join @AlexMoss and I for the next #SEO Update by @yoast . We cover the latest in SEO & AI developments both good and bad. Join us! (I think it'll be on X live, but if not, it's definitely also on LinkedIn Live) linkedin.com/posts/yoast-com…