Associate Professor of Marketing @uakronbusiness. Loves Christ, family, @JosephDFox, privacy, and learning. @uofmemphis and @uakron alumna. #UAkronMarketing
Joined May 2010
- Tweets 12,277
- Following 3,061
- Followers 2,147
- Likes 3,654
945 Photos and videos
Mar 25
A victory for children’s online protection.
For years, #SocialMedia platforms have operated with limited accountability. A new ruling recognizes that design choices such as algorithms and engagement features, have real-world consequences for youth. Read our statement: bit.ly/4lUgJDw
#OnlineSafety #TechPolicy
1
157
Feb 9
1
197
Feb 9
The Big Game brought some big fun with the #SuperBowlAds! Tons of sweepstakes (@LAYS, @MountainDew, @pepsi, @SaveALot & so many more), user-generated content campaigns (@Doritos, @AnheuserBusch, @RitasItalianIce, to name a few). Also really enjoyed the integrated marketing communication approach (I’m looking at @dunkindonuts). #SuperBowlLX #AdBowl #BrandBowl
215
Feb 9
Hey, I still use my OG Twitter handle. I see the appeal of the @aidotcom ad encouraging viewers to reserve their handle. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
180
Feb 9
Looks like @LAYS and @salesforce offered QR codes at the end of their ad spots (back to back on my end). One big difference in CTA effectiveness? Barely any time to scan the Salesforce code. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
1
2
991
Feb 9
1
132
Feb 9
Love, love, LOVE the @JurassicWorld feels in the @Xfinity ad. This major Jurassic Park fan gives it a billion thumbs up! #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
1
1
144
Feb 9
What are the privacy implications of @ring's Search Party feature? 🤔 #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
1
2
184
Feb 9
The @Pokemon ad continues the streak of brands leaning into child fans turned adult consumers. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
1
1
240
Feb 9
Well, I have to give it to @NovartisCancer. That is one way to capture the attention of your target audience! #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
1
1
104
Feb 9
Love that @SouthwestAir used their ad to highlight assigned seats as a new feature for the brand. ✈️#SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
130
Feb 9
"Hey Meta, post that on Instagram!" @Meta @oakley ad introduces the new AI - athletic intelligence. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
654
Feb 9
Halftime report: favorites so far are @claudeai @dunkindonuts. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
1
330
Feb 9
Uhh @coinbase just straight up taking the approach of playing a karaoke version of "Everybody." #notmadaboutit #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
1
1
364
Feb 9
Wow, throwback feel and TONS of actors in the @dunkindonuts ad. Allllll the feels #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
2
484
Feb 9
2
338
Feb 9
Fun use of Adrian Brody as an actor who is known for his drama roles. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
1
1
332