The only path to follow is your own — Helping founders/CEOs become the clearest version of themselves through media coaching and content strategy

Joined January 2021
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I love when I’m reminded of the power of *willing* something into being There’s power in speaking what we want into existence Even if we don’t know what it will look like Here’s my latest example: alexandraallen.substack.com/…
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Every founder knows chasing opportunity for the sake of opportunity is an unwinnable game. The same is true for content. Here’s how to save months, if not years, of unnecessary struggle: alexandraallen.substack.com/…
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Alexandra Allen retweeted
"The buying of more books than one can read is nothing less than the soul reaching toward infinity." A. Edward Newton
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Most CEOs and founders have wisdom that’s been in the wings so long they’ve forgotten it belongs on stage. Frameworks they’ve spent years developing. Hard-won lessons that could save others years of pain. Points of view their industry has never quite articulated. Oddly enough, riches-to-rags sitcom Schitt’s Creek makes the case for what to do about it. Sharing isn’t just goodwill. It’s how you compress your sales cycle. Read the full post & subscribe for more: alexandraallen.substack.com/…
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Alexandra Allen retweeted
Some of our best hires were totally unqualified on paper. They always had the same qualities: entrepreneurial, high agency, smart, mission aligned, and they got shit done. If you’re hiring, especially in early stages, seek out & bet on these people. Don’t over-index on resumes.
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Been thinking a lot about this post I wrote in 2023 and how the problem hasn’t changed—the culprit has. AI is the equivalent of a rookie editor unless prompted otherwise. Here’s the counterintuitive reason why: alexandraallen.substack.com/…
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“Now teaching matters again, because the tools are insane but the mind behind them still has to be trained.” This is one of things I’m most excited about Teaching amplifies our own understanding by making thinking visible
We just went from horse-and-carriage to car. The old manuals still have truth in them, but the whole map of effort, speed, and leverage changed overnight. Building used to mean holding an entire system in your head. A fragile memory palace. A house of cards in biological primate RAM. If you stop, the palace collapses. Dinner, a meeting, a context switch. You come back and it’s glass dust on the floor. That’s why builders can look “antisocial.” It’s not vibes. It’s survival. You’re trying to get the palace out of your head and into code before it evaporates. Then the weird miracle: I type a few paragraphs that barely make sense on reread, and the machine builds the palace anyway. It mirrors the structure. It fills the gaps. It hands it back. The feeling is not “wow productivity.” The feeling is: I am seen. Like the part of you that has been translating yourself for 20 years finally gets understood on first contact. This is why the new skill is not “code faster.” It’s taste, direction, and leadership. Managing a swarm of agents. Running tight loops. Knowing what to ask for. And it brings back something old-school: apprenticeship. We forgot how to teach. Now teaching matters again, because the tools are insane but the mind behind them still has to be trained.
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The new Love Story series making a whole new generation fall in love with JFK Jr. and Carolyn Bessette’s timeless style
JFK Jr. basically invented the New York It boy archetype before the term existed. That blend of legacy polish and downtown nonchalance set the template: understated confidence, lived-in basics, quiet luxury before it had a name. Everyone chasing the "effortless" look since has been trying to catch what he did without trying. Love Story drops the spotlight right back on him and Carolyn Bessette, but let's talk the man himself: effortless American cool that still defines quiet desire decades later. Tailored suits sliced to perfection, sharp tuxedos that fitted flawless. Printed ties knotted just loose enough to feel lived-in. Off-duty baseball caps (backwards, always) that turned mystique into signature. And the killer accessory? A bike—pedaling through Manhattan between court dates, George magazine deadlines, sleeves rolled, headphones blasting, zero effort, all swagger. He mixed old-money staples (tweedy jackets, foulard ties, Shetland sweaters) with new-prep ease (Levi’s 501s, dad caps, rolled sleeves on crisp shirts). High-low done right: suit backwards cap, blazer chinos, jerkin over tonal shirt for that first-date vibe. No fuss, no trends—just natural, impossible-to-fake cool. Timeless. Understated. Untouchable.
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New post on the 7-11-4 framework and why it takes longer than you think to convert your audience into paying clients Read it here: alexandraallen.substack.com/… P.S. The series is really good
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RT @JamesClear: Always ask, but never expect. Always ask for what you want. Many people are happy to help—if the request is direct and spe…
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Alexandra Allen retweeted
"First rule in life: If you don't go after what you want, you'll never have it." True in your work, income, career, and even your personal life. Secretly wanting things & doing nothing, leads to regret. Today: 1. Acknowledge what you want 2. Actually Go After it.
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Alexandra Allen retweeted
banger
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Introducing Okara, an AI that respects your privacy Try it now at okara.ai
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“Straight to the heart”—Grey’s Anatomy ♥️😭
Feb 20
“I hope I've demonstrated that you can face anything, you can face the end of your days, you can face hell with dignity. Fight, girls, and hold your heads high. Billie and Georgia, you are my heart, you are my everything. Goodnight. I love you. Eric Dane leaves his daughters — and the world — with one final message in Famous Last Words.
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This is the tension I’ve been sitting with for years I’ve finally found my version of the answer alexandraallen.substack.com/…
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Alexandra Allen retweeted
Obsessed with stone moon gates, they feel like a passageway to another world
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“Your dreams just got a lot closer” ❤️‍🔥
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Alexandra Allen retweeted
Replying to @vidsthatgohard
The scientist to founder pipeline is astonishingly small, and if we could find an unlock to this, we'd have incredible breakthroughs.
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Alexandra Allen retweeted
Life is such a tender arrangement of if and when. And why and how.
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