🚨 @bing is releasing New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Comparison option 👇 * Intents: With the new Intents feature, grounding queries in the AI Performance Report are now classified into broader categories such as Informational, Commercial, Navigational, Learn and Solve, Research, Creation, Local, and more. This should help publishers move beyond simply seeing which queries triggered citations and begin understanding the broader query context our systems associate with those citation appearances. * Seeing Visibility Through Topics Instead of Individual Queries:  Grouping related grounding queries into broader thematic clusters. AI systems reason across concepts and themes rather than isolated keywords. Topics should help publishers understand visibility in the same thematic structure that modern AI systems use to organize information. * Introducing Citation Share : Citation Share shows how much of the citation space your site receives for a specific grounding query. It is calculated as the percentage of citations attributed to your site out of all citations shown across all sites for that same grounding query. This should help publishers understand not just whether they were cited, but how much visibility they received within the full set of cited sources for that query. * Compare Changes Over Time: Allows publishers to overlay a previous time period directly onto the current reporting view. Intents, Topics, Citation Share, and Compare are now beginning to roll out in preview within Bing Webmaster Tools globally today. Thanks @kmadhavan77 and the whole Bing Webmaster Tools team for being the leaders in providing the AI search data needed by the search community to better understand and optimize for AI search 😎🙌 Can't wait to use it. Link of announcement: blogs.bing.com/search/June-2…

📣 This Week's PR Campaigns & Opportunities [June 16, 2026] from today's #TrendingCampaigns newsletter 👇 🔥 This Week’s Standout PR Campaigns 1. Siri AI EU Lobby Narrative It hit a live regulatory clash at WWDC timing, weaponizing Apple’s own delay into a conflict narrative with concrete stakes (user data access). 2. Airbnb World Cup Ticket Giveaway It hijacked a global event with a concrete, scarce giveaway tied to bookings (soccer-ball icon listings), solving sky‑high ticket prices overnight. 3. Deezer AI Music Detector Tool It hijacked competitors’ user bases with a free, cross-platform scanner and shareable results, turning a B2B snub into a consumer story. 🔥 This Week’s News Hooks for PR Campaigns 1. Coffee pods face existential challenge The $4bn single-serve coffee pod market is under major threat from new legal rulings, sustainability pressure and changing consumer habits. PR teams for coffee, FMCG and packaging brands should watch for rapid narrative shifts — from sustainability claims to product pivots — and prepare reactive messaging and partnerships accordingly. 2. Canada proposes ban on social media for under-16s Canada’s Safe Social Media Act would ban under-16s from having social accounts, require age checks, force safety-by-design on platforms and AI chatbots, and set up a digital safety commission to limit children’s exposure to harmful content. This could trigger major platform policy shifts and reactive opportunities for consumer brands around family safety, age verification, and messaging about responsible tech use. 3. Weight‑loss jabs shift grocery habits GLP‑1 weight‑loss jab use nearly tripled since 2024, with 6.3% of UK households now having a user, cutting supermarket spending as users buy fewer snacks and request smaller portions or GLP‑1‑friendly options. Shoppers changing what and how much they buy — brands and supermarkets should rethink product ranges, portioning, in‑store messaging and menu options to stay relevant to GLP‑1 users (mostly women) and capture shifting spend. Read it all: trendingcampaigns.com/posts/…

The proof that there are still🔥 job opportunities in LinkedIn, I guess 😅 check those messages and don’t assume they’re spam 💪

The World Cup is already becoming the PR moment of the year ⚽ 👇 In Finchling's Trending PR Campaigns this week, 7 of the top 20 campaigns with the highest coverage in the last 7 days are World Cup-related. Airbnb, Uber Eats, YouTube, FIFA, Ocado, Wendy's, Levi's, and others are already finding clever ways to piggyback on the event with giveaways, stunts, creator-led moments, delivery promos and playful brand activations. And this is only the beginning! If you’re planning PR campaigns over the next few weeks, there are still so many creative angles to explore around the World Cup: ⚽ Fan rituals 🍔 Match-day food moments ✈️ Travel and accommodation 🎁 Giveaways and promotions 👕 Merch and fashion 📺 Viewing experiences 🎮 Creator and community-led activations 🌍 Local market and country-specific stories You don’t need to be an official sponsor to create something relevant. You need a timely, creative angle that connects your brand with how people are already experiencing the event. We’re tracking the top trending PR campaigns daily at Finchling, ranked by coverage, so you can spot for free what’s working and get inspiration for your own campaigns. Take a look here: finchling(.)com/campaigns The World Cup PR opportunity is very much open 😎🙌

I unfortunately have terrible news to share. In April I shared about Jenn Bauguess, a fellow SEO who was battling an aggressive form of cancer. I was shocked to learn that Jenn passed away on Thursday in Tucson. I received the call on Saturday explaining what happened, and again, I was shocked to hear the news. We literally just had an email conversation last week talking about SEO, and just a few days later, Jenn is gone. Jenn’s son is just nine and it’s heartbreaking to know he just lost his mom, and so suddenly. I’ll share the details of the service once those arrangements have been made. But thank you to the SEO community for your help and support for Jenn. Her GoFundMe went from $9K to $20K after you all got involved. And that was a huge help for Jenn. Cancer sucks. This all happened so quickly. I’ll share more when I have the details. Amber who set up the GoFundMe posted a message yesterday about Jenn passing away. The link is below. gofundme.com/f/support-jenns…

👀 I’m nervous for them

Likely the easiest and cheapest way to check AI bots activity on your site: The @msftClarity AI Visibility Dashboard - It gives you: * Number of requests, share of traffic, unique pages requested, violations of robots-txt rules * Access per bot operator, bot primary purpose, path requests * Scrape vs referral ratio, and more. If you haven't yet: Start using MS Clarity now for free!

📊 How to Measure Success in AI Search? I'll share the 3 Layer Framework to Measure AI Presence, Readiness and Business Impact I use with the AI Search Leaders community later this week! If you're not yet there, join now: searchleaders(.)ai - Thanks @tomcritchlow & @jeremycabral for having me!

💪 The Latest SEO & AI Search News of the Week [From #SEOFOMO - June 14, 2026] 👇 - ​Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc. - ​Google can be directly liable for false AI Overview claims: German court. - ​Apple introduced Siri AI at WWDC this week: What Apple’s Gemini-Powered Siri Means For Search Visibility. - Google is adding Google Business Profile connection and Business Notebooks to Gemini. - ​Anthropic Forced To Shut Down Fable 5 By U.S. Government Order. - ​In 2026, Less than one-third of Google Searches Still Send a Click. - Google is building an Audience Loyalty ecosystem - ​The SERP is sinking: What pixel depth data reveals about visibility [Presentation]. - ​Why Your Product Feed Is An SEO Asset (And Who Should Own It). - ​How to Build a Representative AI Search Prompt Library for Better AI Visibility Measurement. - ​Exploring the Future of AI-Driven Agentic Search Architecture and RAG [Presentation] - ​Ontologies for the Agentic Web. - Much more! Including SEO & AI Search jobs, tools, events. From SEOs like @cyberandy , @shahzadabbas , @dawnieando, @gfiorelli1 , @DarrenShaw_, @DemiriE , @THCapper, @randfish, @rustybrick, @MrDannyGoodwin and more! Check it out: seofomo.co/posts/the-latest-…

Súper mañana de #Mujeresenseo Gracias por traerlo a Barcelona. @aleyda @guaca @mjcachon @mujeresenseo

Gran mañana en el evento de @mujeresenseo donde se ha hablado de IA y mucho de SEO. #mujeresenseo @screamingfrog Mil gracias a @mjcachon @aleyda @guaca y al resto de ponentes y participantes.

Conociendo a @MeClandestina en #mujeresenseosummit 💪😎 una crack!

Automatizaciones de IA para SEO que sean realmente relevantes 👌 @aina_lluna en #mujeresenseosummit 🔥

Llenazo total 🤩🙌⭐️ espectacular #mujeresenseosummit 💪

El panel de tendencias de SEO e IA en #mujeresenseosummit 🔥 con … @ciara_serrano @EvaOlivaresb Natalia Witczyk @SEOJoBlogs @mjcachon

De buscador a recomendador, la IA está cambiando cómo entendemos el enfoque del trabajo SEO. @aleyda en el primer #MujeresEnSEO Summit @mujeresenseo

Comenzamos con el 1er #MujeresEnSEOsummit Barcelona 💪 con charlas de @ClaraSoteras @guaca y una gran host y líder de la comunidad de @mujeresenseo : @mjcachon 👏 Muchísimas gracias a quienes nos han apoyado… @marfeel @screamingfrog @seo_testing @RaiolaNetworks @GrupoBillingham @techseowomen #bigmomo #seofomo @GrupoBillingham 🙌😎 no sería posible sin vosotros!

Happy birthday to the one and only, @danbarker !! 🥳🥳 international man of mystery, likely the only marketer leader and connector who’s also a MI6 spy 😎🙌 😂 lucky to call you a friend and have you in our community! Hope you have a wonderful day and amazing celebration today 👏 🎉

#MujeresEnSEOsummit Sold out! Ya está todo listo 💪😎 nos vemos mañana desde las 9:30am en las oficinas de Marfeel ⭐️🙌 @mjcachon @guaca @ClaraSoteras let’s gooooooo!