Co-founder sparktoro.com, alertmouse.com & snackbarstudio.com. I help people do better marketing.
Joined June 2007
- Tweets 70,291
- Following 117
- Followers 461,684
- Likes 111,435
5,491 Photos and videos
Pinned Tweet
Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
498
3,979
7,971
My friend & co-author @amandanat wrote another banger tonight: sparktoro.com/blog/zero-clic…
Worth your time 🔥
10
6
51
4,731
Apologies - my prior graphic from this research had a math error.
For every 1,000 Google searches, *232* clicks go to the open web.
It's now corrected in the blog post: sparktoro.com/blog/in-2026-l…
3
4
34
3,482
Rand Fishkin (follow @randderuiter on Threads) retweeted
Jun 9
Google Trends is now completely bonkers, likely due to AI search
For every AI search, Google performs multiple fan-out queries, and those fan-outs look to be getting lumped together
Either that or protein powder, SEO, running shoes, and CBD all became *hugely* popular in 2026
36
42
267
27,933
NEW Research: sparktoro.com/blog/in-2026-l…
From Jan-April of this year, 68.01% of Google searches in @Similarweb's mobile desktop panel ended without a click. That's 12.5% growth from two years ago; the fastest we've seen the zero-click search trend rise in the last decade.
10
38
163
53,512
Dear fellow @sparktoro fans,
Your fave AI tool SparkToro MCP access = ... uh, actually IDK, b/c the possibilities are♾.
Waitlist at sparktoro.com/api. Access should be available in <1 month.
6
1
19
2,940
If you're not monitoring AI's inconsistent answers to recommendation questions... what are you doing?!
rings.com/pages/ai-jewelry-r… is a great example of how variable and strange the responses can get.
13
3
21
3,379
For anyone who thinks the Zero Click Web is inevitable... It's not. Big tech platforms decide whether to give traffic. Judge accordingly
May 22
Since May 7th, ChatGPT began surfacing more prominent links to brands in its answers.
The results:
• Referral visits from ChatGPT increased ~150% (week before 7th May vs after)
>>
11
11
91
24,089
NEW post: sparktoro.com/blog/inimitabl…
Ignore traffic. Make inimitable products. Shift your priorities away from “great content” on your own site and toward “great marketing” on the platforms where your audience pays attention.
Influence is the new traffic.
7
11
49
12,325
Rand Fishkin (follow @randderuiter on Threads) retweeted
May 21
AI is killing All About Berlin. When you Google something, you used to get a link to my website, but now you get an AI-generated answer trained on my work. This has a devastating impact on traffic.
287
1,061
9,964
1,318,246
I'm seeking a video game marketing consultant (or agency) for the end of the world... well, the Snackbar at the End of the World anyway.
If you know a great firm or person in this world, please drop me a line (rand at snackbarstudio dot com). Grazie mille 🍝❤
6
3
29
5,248
Rand Fishkin (follow @randderuiter on Threads) retweeted
May 20
One of the most LEGENDARY people in SEO, @randfish, just returned to the pod.
75 min of the state of SEO and digital marketing, what gets results, WHAT TO AVOID, and where we're headed.
Really fun convo.
youtube.com/watch?v=f7fZyN1n…
6
2
20
4,185
DAMN it feels good to have this concept validated by others. It's weird trying to convince marketers that:
A) Customer journeys are long & complex
B) You need to be where your audience pays attention
C) Research can show that
Thanks to @gert_mellak for searchengineland.com/the-sea…
4
2
15
2,428
Starting in 35mins: datos.live/event/datos-pulse…
@LosBuenos and I will show you what the data shows us: the common narratives around how, when, and where people are searching is frequently disconnected from reality 🙄😉
1
4
11
2,801
Rand Fishkin (follow @randderuiter on Threads) retweeted
AI launches and search speculation are everywhere right now. We’re bringing the data.
Join @losbuenos and @RandFish live to unpack AI adoption, Google AI Mode, zero-click trends, and changing search behavior.
Sign up: hubs.li/Q04gyH2l0
#StateOfSearch #AI #SEO
2
2
7
1,632
Rand Fishkin (follow @randderuiter on Threads) retweeted
Everyone has opinions about the future of search.
We’re bringing the data.
Join @losbuenos and @RandFish for a live discussion on AI adoption, Google AI Mode, zero-click behavior, and evolving search patterns.
Register: hubs.li/Q04g3vvp0
#StateOfSearch #ClickstreamData
2
7
2,786
Rand Fishkin (follow @randderuiter on Threads) retweeted
Snackbar Studio is hiring a Senior 2D Generalist Game Artist to help with their RPG project, The SnackBar at the End of the World!
📍 Remote, Contract (EU & UK)
🕹️ Made in Unity
🎨 Shader Graph & HLSL XP a
Work with Snackbar Studio and apply: workwithindies.com/careers/s…
1
4
9
2,060
We're HIRING!
workwithindies.com/careers/s…
If you know a 2D artist in the EU/UK seeking a remote gig, we've got a stellar small team, loads of flexibility, and pay in the top 80th percentile -- send 'em our way 😎
3
2
11
2,594
NEW from @amandanat and your truly... <drum roll>
...
Zero Click Marketing: The Book!
- Why web traffic declined
- How to earn sales WITHOUT clicks on search, social, AI tools, through PR, & more
- How to measure & report on ZCM
pre-order: zeroclickmarketing.co/book.
10
9
49
7,026
As promised, a little sample from the rough draft 😎
1
8
1,215
April 2020 - April 2026: Our audience data refreshed quarterly
Starting today, though: SparkToro data updates every month baby!
SO FRESH AND SO CLEAN 👇
1
2
20
4,037