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Analytic Partners @AnalyticGlobal

Global leader in measurement and optimization. Sharing interesting news about technology, trends, and the industries we serve.

Joined January 2013
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Analytic Partners@AnalyticGlobal
30 Apr 2025
In 2000, @Analyticpartners set out to unlock the power of brand data. Today, we celebrate 25 years of partnership, navigating economic shifts to tech revolutions with the world's leading brands. Here's to the next 25 years of #CommercialAnalytics! 🚀 hubs.la/Q03krb-h0
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We’re honored to be recognized as a Leader in the 2025 @Gartner_inc Magic Quadrant™ for MMM Solutions 📊. Want to see how we were evaluated alongside the other providers? Read the full report:hubs.la/Q03YCs2f0 #CommercialAnalytics #CMO #CFO
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Tired of the friction between Marketing & Finance? 🗣️ Speak the same language. Our CFO Playbook shows Marketing leaders how to leverage #CommercialAnalytics to prove their impact and turn the CFO into their ally. Get the report:hubs.la/Q03WGNzN0 #CMO #CFO #MarketingROI
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LIVE TODAY! Don’t miss MMA’s Great Debates with our President & CEO Nancy Smith. Topic: The Future of Marketing Attribution — MTA, MMM, RCTs… what’s real and what can you trust? 🗓️ Dec 3 | ⏰ 12:00 PM ET. Join for free!: hubs.la/Q03WFpCB0 #MMM #CommercialAnalytics #MTA
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The results are in! Analytic Partners is a Leader in the 2025 Gartner® Magic Quadrant™ for MMM. 🚀 We're proud to be positioned Furthest in Completeness of Vision and Highest in Ability to Execute. Read the full report: hubs.la/Q03WjxdK0 #MMM #CommercialAnalytics
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🚨 BIG NEWS! Analytic Partners is named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling (#MMM)! 🚀 Recognized for: Furthest in Vision & Highest in Execution. See why we were recognized in the report: hubs.la/Q03TMV7m0
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Please visit our Newsroom for the official press release:analyticpartners.com/knowled…

Analytic Partners Positioned as a Leader Position in 2025 Gartner® Magic Quadrant™ for Marketing...

Analytic Partners Placed Highest for Ability to Execute and Furthest for Completeness of Vision.

analyticpartners.com
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40% of growth comes from marketing. Can your CFO measure it? If not, your business is missing out. Our new CFO Playbook introduces #CommercialAnalytics, giving finance a framework to prove marketing's impact and turn it into a growth engine. Full report: hubs.la/Q03SqBgl0
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Is your forecasting holding back growth? 🛑 CFOs demand accuracy, but traditional FP&A falls short. Learn how #CommercialAnalytics offers a framework to achieve 99% accuracy, adaptive planning, and transform marketing into a growth engine. Read the report: hubs.la/Q03Sqs-30
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"Marketing doesn't exist in a vacuum... If you can reflect the consumer experience with the brand in data, then you can explain their buying behavior." CEO Nancy Smith on why a new approach to analytics is key for modern business. Full episode ➡️ hubs.la/Q03Kzyc20 #MMM
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You have the data. You have the numbers. But the story? 🧐 Our CEO, Nancy Smith, explains why C-suite leaders demand the "whys" behind the numbers. It's time to connect analytics to a language #CFOs understand. @MRII_Learn Insights & Innovators episode: hubs.la/Q03Jrr0q0
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Marketing's rapidly evolving, and so should your measurement. The game has changed. Your in-house program has brought you so far, but can it take you into the future? Connect with our team and see why brands are upgrading to #CommercialAnalytics: hubs.la/Q03Dlvbz0 #MMM
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Struggling with budget season? 😩 @JasonMcNellis introduces a game-changer: Calibrated Marketing Budget (CMB). It's a smarter approach that aligns resources with expected outcomes, fostering true partnership between #CMO and #CFO. Say goodbye to outdated practices! #Budget #MMM
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Budget is king! @jmaconanalytics of @AnalyticPartners reveals in his new blog post that investment is the single biggest driver of marketing impact. Discover how tools like CMB can drive transparency & forecast accuracy, leading to a stronger finance-marketing alignment. #MMM
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Facing budget challenges & unpredictable markets? @AnalyticPartners' @vmoffett shares how #ScenarioPlanning helps brands navigate #Uncertainty with confidence. Empower your team to make fast, flexible, & data-driven decisions. Full insights here ➡️ hubs.la/Q03wFP730
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Is uncertainty delaying your brand's forecasts? 📉You're not alone. @AnalyticPartners' @vmoffett explains why #ScenarioPlanning is a crucial financial survival skill for leaders and offers a 3-step guide in getting started. Read how: hubs.la/Q03wD_SF0
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Kristin Moody represented @AnalyticGlobal @ANAmarketers In-House Agency Conference in Nashville this month! We had a great discussion on how to leverage #CommercialAnalytics to elevate #creative performance. Thanks for having us ANA! #Creative #MMM #AgileLearning #Marketing
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Our enhanced #AgileLearning tool enables brands to measure KPI impact and integrate insights directly into planning, faster than ever before. Powered by 25 years of ROI Genome® intelligence, it delivers more reliable, decontaminated results. #testandlearn hubs.la/Q03sFXPx0
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New capabilities in #AgileLearning from Analytic Partners empower #brands to design diverse tests with ease and get trusted, precise results faster. Make smarter, faster decisions for growth. Discover more: hubs.la/Q03sF1Rj0 #Marketing #TestandLearn #CommercialAnalytics
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Tariffs aren't just a finance headache! 🤯 Marketing teams can protect brand value & maintain momentum amidst price hikes. Learn how to use Commercial Analytics to act strategically:hubs.la/Q03ptLl70 #marketing #analytics #tariffs #uncertainty
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Don't just react to tariffs – strategize! 🚀 "Tariff Defense" offers a roadmap for #brands to leverage analytics, avoid pitfalls, and preemptively plan. Read how: hubs.la/Q03nNN8X0 #tariffs #strategicmarketing #marketing #finance #commercialanalytics
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