Passionate about data, technology and algorithms to enhance marketing. Gartner analyst covering AI and measurement methods that impact decisions. Views my own.
Joined January 2015
- Tweets 113
- Following 58
- Followers 131
- Likes 9
18 Photos and videos
Jason McNellis retweeted
4 Mar 2021
Join me and @jmaconanalytics on 3/17 for our (free!) @Gartner_inc webinar: "The 4 Elements That Make Marketing Analytics More Impactful." Register here: gartner.com/webinar/3996770 #marketing #analytics #marketinganalytics
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Jason McNellis retweeted
14 Jan 2021
If you missed this morning's CMO Strategic Priorities seminar with @jbwphoto, you can still watch the hour-long session. We shared results from our study of CMOs and senior #marketing leaders conducted late in 2020
Watch here: gartner.com/en/webinars/3993…
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3 Dec 2020
just summarized one of my sessions from Gartner's virtual 2020 Marketing Symposium. Thank you to the hundreds and hundreds who attended "Build a Best-in-Class Marketing Analytics Strategy"!
A special callout to a few who made an…lnkd.in/ddX38Gh Cmo.com
Jason McNellis retweeted
26 Sep 2020
Gartner predicts. Do You #Agree?! “By 2023, 60% of #CMOs will slash the size of their #marketing #analytics departments by 50% because of a failure to realize promised #improvements.”
A great post by @jmaconanalytics. More @ gtnr.it/2S41OcR
#d…lnkd.in/ggC2y9H
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13 Apr 2020
Ever wonder what a data scientist really does? Now we know with this "A Peep Into the Life Of A Data Scientist." This year's winner of the World’s Finest Science-Themed Peeps Diorama Contest. lnkd.in/dvgnhHr
#GoldenPeep #DataScience #MachineLearni…lnkd.in/dD4gGmm
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5 Apr 2020
If you are an “algorithmic marketer” focused in the US, your machine learning models have likely never been “dumber” than they were in March, though April may unfortunately be a close second. But it doesn’t need to be that way. As…lnkd.in/eyP3YPc lnkd.in/e3UmnTA
Jason McNellis retweeted
24 Mar 2020
"The brands the emerge from the period uncertainty won't be the ones that offered the most effusive expressions of care but are nimble enough to listen & respond to the needs of their customers."
Marketers Deploy Customer Listening During #COVID19 Pandemic
blogs.gartner.com/augie-ray/…
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Jason McNellis retweeted
20 Feb 2020
What Is Machine Learning's Impact on Marketing Personalization? by @domnicastro bit.ly/2SGLBvb
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Jason McNellis retweeted
20 Feb 2020
.@mgualtieri @kjellkeli @forrester @jmaconanalytics @JenPolk1 @mmmathers @Gartner_MKTG @Gartner_inc @JTreiber @RevTrax @Natl_Positions on machine learning's impact on marketing personalization
20 Feb 2020
What Is Machine Learning's Impact on Marketing Personalization? by @domnicastro bit.ly/2SGLBvb
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30 Jan 2020
Agree about @johnrockhold. Experienced the same when I left.
#gratitude When you realize your former clients remain friends for life after you've left the job. Thanks @johnrockhold and thanks @SpotlightAR. Good luck this weekend! #GoChiefs
Jason McNellis retweeted
14 Jan 2020
Gartner analyst @jmaconanalytics shares 2 #marketing #hacks to make better data-driven decisions. Read more #GartnerMKTG #CMO #Marketer #Data @Gartner_MKTG gtnr.it/2QPmqG4
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Jason McNellis retweeted
20 Nov 2019
Your #marketing plans should be informed by #PurchaseIntent gtnr.it/2rX6yqX via @jmaconanalytics of @Gartner_inc
#IntentData #Intent #B2B #B2Bmarketing
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2 Oct 2019
I'm excited to announce my latest research report: Turbocharge Your Marketing And Personalization With These Three AI Algorithms (subscription required)
Special thanks to six of my connections who shared some of their time and exp…lnkd.in/eEfa6QV lnkd.in/ePGCXWb
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1 May 2019
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30 Apr 2019
After 17 years his words still hold-up as the best data improves #MachineLearning and #prescriptiveanalytics. #GartnerMKTG
30 Apr 2019
“The person with the best data, on average and over time, tends to win” - @jmaconanalytics ‘s mentor circa 2001 #GartnerMKTG
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30 Apr 2019
I've seen Lizzy's talk track--good, practical advice! Highly recommended!
30 Apr 2019
Curious about the link between elk and #martech? Come see my session, "The Marketing Analytics Roadmap," on Wednesday, 1pm, Salon 5. #GartnerMKTG
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Jason McNellis retweeted
29 Apr 2019
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Jason McNellis retweeted
29 Apr 2019
The presentation that @jmaconanalytics put together on how to analyze your data is a lot of fun. Check out, "Numbers Are Not Equal, Which Will You Bet Your Marketing Dollars On?" at 2:15 in Ballroom A. #GartnerMKTG
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Jason McNellis retweeted
29 Apr 2019
“We all know shark attacks correlate to ice cream sales but not because dairy-fed humans taste better.” @jmaconanalytics on the pitfalls of retrospective studies. #gartnermktg
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22 Mar 2019
Vendor content varies a lot in quality. This one is far above average. I wish more vendors and experts systematically quantified their experience. #mmm #marketingmeasurement
19 Mar 2019
Are your #promotions not producing like they used to? Promotions' have had a higher ROI than #advertising but Analytic Partners' ROI Genome has shown that this has reversed, with media now 35% more efficient on average! Download the report now goo.gl/sZbpCB