If you're an Adobe AEM/Edge Delivery developer or professional, this is one of the more important podcast episodes you can watch - on the history of Edge Delivery and document-based authoring. youtube.com/watch?v=N1smzw5X…

It is one thing to say about your own product that is great and delivers on the promise, and another thing to have a third party saying it. @TurboDad and co, from Arbory Digital, are giving a tour of Adobe LLM Optimizer and the free Adobe Chrome extension for seeing what LLMs are actually viewing when they come to your website. Tad shows a test he put LLMO Optimizer through: in one hour after deploying the improvement recommended by LLM Optimizer, that page started to show in the results returned by the LLMs. Check the video here youtube.com/watch?v=nReEw4dL… and you can grab the Chrome extension from here chromewebstore.google.com/de…

Why would you need an LLM Optimizer, and does it even help? We just cut a podcast on it detailing our experiments, here's also a blog, context and links & receipts. blog.arborydigital.com/en/po…

Cut a REALLY cool podcast this morning with @illbefrank_ and Hank from @ArboryDigital on @Adobe LLM Optimizer and some fun breakthroughs we've had on using Edge Optimization to solve SEO & LLM-specific woes on Edge Delivery. Can't wait to get it out in the world!

OK @Copilot team, PLEASE PLEASE provide a way for me to turn off the "Draft with Copilot" that shows up in every table cell, and I can't see through it so I can never see what I'm typing. This UX is abysmal, and even Copilot knows it -->

The new, blazingly-fast, super-AI-friendly Adobe Edge Delivery way of making AEM sites can be a little hard to wrap your head around, so I've been going way out of my way to try to make it understandable why it's so transformative: 🧵 blog.arborydigital.com/en/bl…

Do you know how @Adobe is bringing their myriad AI solutions to market? We've been to their recent AI forum, and a lot is changing in the way customers are picking up the right AI solutions for their marketing stack.

I think about this SEO legend every day

Log Aggregation is my love language. Great post here by @chasehollander1 on why you should be using JSON logging when sending logs to @datadoghq blog.arborydigital.com/en/bl…

I almost fell off the trail into a ravine to get this @Adobe event info in your hands, so please give it a watch. I'll be presenting at 2 different events in Feb - so much fun to talk about!

Older engineers watching zoomers use ai tools to code

It's a marathon (almost 3 hours) and definitely one of the most important podcasts I've done - an interview with Chris Millar from @Adobe on the future of the CMS and the story behind document-based authoring. blog.arborydigital.com/en/po…

Tad Reeves, Bryce Acer, and Justin Ranly break down a major shift in how content is being discovered right now. Large language models are not just crawling websites. They are deciding what gets cited and surfaced. When teams analyze what content LLMs reference most, the results are often surprising. Long form documents like reports and PDFs are consistently represented, even when they are hard to find through on site search or traditional SEO. LLMs consume a very different version of your website than humans do. They prioritize depth, authority, and exact context over navigation, design, or click through rates. What leaders should think about • AI visibility is driven by long form authoritative content • Removing PDFs can reduce how often your brand is cited • Content teams need to move faster and experiment more The rules are changing in real time. Spending months on navigation redesigns or slow content initiatives is a risk. Now is the time to evaluate how ready your content really is. Learn more: blog.arborydigital.com/en/po… #AI #LLM #AEM #Adobe

I straight-up love working with Adobe EDS as a CMS. Super-fast to just conceptualize a feature and get it out the door. My sunday evening I decided to quickly write a @spotify embed for our podcast, and here it is: blog.arborydigital.com/en/po… Really genuinely fun to code on.

I've seen continual posts of "blogging is dead", "SEO is dead," etc, but with nothing but reasonable effort put into SEO, and every post being hand-written & intentionally created for consumption, the 4-year search traffic trend isn't terrible.

FINALLY got this one out of my system. Spent 2 weeks at @adobedevs HQ in November, SO many things to talk about, so little time. Here's the recap of everything I REALLY HOPE Adobe-centered people take away. blog.arborydigital.com/en/po…

We are now getting to implement some solutions which were JUST announced only 2 months ago at @adaptto . It is VERY entertaining being on the bleeding edge of @adobedevs tech! blog.arborydigital.com/en/po…

What do you know about modern, AI-driven AEM Forms? If you haven't looked recently, you don't know how sexy forms have become. open.spotify.com/episode/7Jv…

Tad Reeves breaks down a huge shift happening on the web right now. LLM powered agents like ChatGPT, Copilot, and Grok are starting to interact with websites in ways beyond traditional page views and clicks. They synthesize responses, compare options, and in the near future could even sign up for trials, install software, and engage directly with your systems on your behalf. This changes the way companies should think about their sites. It is no longer just about flashy product pages. What leaders should think about • Your content needs to be accurate, up to date, and structured for agent consumption • Your site should enable meaningful interactions beyond simple page views • Metrics for success are shifting from clicks and rankings to engagement and agent interactions If you want your business to thrive in an agent driven world, now is the time to evaluate how ready your website really is. Learn more: youtube.com/watch?v=mRmRValQ… #LLM #AI #Automation #Agentic