A private investment vehicle built to level the playing field and capitalize on a generational shift in women’s sports. For updates, follow @arielinvests.

Joined January 2025
24 Photos and videos
All future updates will be shared on our main corporate channel @ArielInvests. We look forward to connecting with you there!
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Following Project Level's first close, Managing Partner and Head of Investments @whoisjwright joined @YahooFinance anchor @juleshyman to discuss why women’s sports are becoming a meaningful commercial force—powered by rising demand, strong fundamentals and scalability. Watch the interview: bit.ly/4aXL7sY #WomensSports #ProjectLevel #ArielInvestments
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Project Level believes that the rise of women’s sports is more than a moment—it’s a structural shift powered by youth participation, digital discovery and expanding media economics. In @FOS, @whoisjwright frames women’s sports as a classic value play: strong fundamentals, rising revenues and a long runway for multiple expansion. Read the full article: bit.ly/3ZZJ8On #ProjectLevel #WomensSports #SportsInvestment #ValueInvesting #LevelThePlayingField
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Congratulations to our @denversummitfc co‑owner, @MikaelaShiffrin, on capturing Olympic gold in the women’s slalom! 🥇⛷️ Your resilience, determination and excellence continue to inspire us all. We are proud to celebrate this incredible achievement and the legacy you are building on and off the slopes. What a moment! bit.ly/4aQXo12 #MikaelaShiffrin #OlympicGold #Slalom #TeamUSA #ArielInvestments #DenverSummit
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The @WSJ discusses Project Level’s $250 million first close, exploring how a once‑overlooked segment is emerging as a serious investment opportunity—and why Project Level is positioned to shape its future. Read the full article: bit.ly/4tRDSKg #ProjectLevel #WomensSports #SportsInvestment #FutureOfSports #LevelThePlayingField
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Project Level is officially in play—propelled by strong investor demand and a shared belief that women’s sports is one of the most compelling growth opportunities of our time. As one of the largest funds dedicated to women’s sports, Project Level is built to back the teams, leagues and businesses that are changing the field. Our focus is on scaling high potential platforms, driving long-term value and helping women’s sports reach the next level. Game on. Learn more: bit.ly/46sszhs @leagueonevb #ProjectLevel #WomensSports #LevelThePlayingField #DenverSummitFC
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Project Level’s Founder, Mellody Hobson joined @YESNetwork and @Sportico Sports Business to discuss the rapid growth and investment opportunities in women’s sports. We believe the future is bright and are proud to help shape it. Watch the clip: bit.ly/49YsMKi #WomensSports #SportsBiz #InvestInWomen #arielprojectlevel
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We are pleased to announce that our Chief Administrative Officer and General Counsel Emma Rodriguez-Ayala has been named to the @TIME Latino Leaders 2025 list, which spotlights her work running operations for @ArielPrjctLevel. Read her entire feature here: projectlevel.com/time-latino…. #ShareAriel
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@ArielPrjctLevel @NWSL Scaling The Summit #nextlevel
Denver, we are officially home 🥹🫶
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At long last, @ArielPrjctLevel's first investment in women’s sports, @denver_nwsl, has an official team name: Denver Summit FC. We couldn’t agree more with @denversmayor: this brand is “a promise that this team aspires to represent what’s best about Denver.” We look forward to watching the Summit take the field in 2026! Read more about the news here: denversummitfc.com/blogs/new…. #ShareAriel @ArielInvests
Introducing, Denver Summit Football Club ⛰️
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It was a pleasure to see @ArielPrjctLevel teammates gather at this year’s Title IX awards in Las Vegas, NV, alongside our esteemed board members: Former New York Knicks President Steve Mills, Former Dallas Mavericks CEO Cynt Marshall and Former EY Global Vice Chair of Public Policy and current board member of the US Olympic Committee, Beth Brooke. Hosted by the @LVAces and @Raiders, this annual event honors the women and men whose exemplary lives represent the spirit of Title IX legislation, which prohibits sex-based discrimination in educational programs and activities like youth sports. As investors in the women’s sports pipeline, we understand the power of giving everyone a chance to get in the game at every age and stage of play. #ShareAriel
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Last week, @ArielPrjctLevel Managing Partner and Head of Investments @whoisjwright and Vice President Asrat Alemu had an opportunity to attend @denver_nwsl's groundbreaking ceremony for its state-of-the-art performance center in Centennial, CO. We are proud to be a part of this major milestone in the future of women’s sports. Read more about the performance center here: denvernwsl.com/blogs/news/de…. #ShareAriel
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We are so excited to be a part of the @denver_nwsl’s finalized ownership group alongside incredible corporate leaders like Rob Cohen as well as world-renowned athletes like Peyton Manning and @MikaelaShiffrin. Many thanks to all of the Denver NWSL investors who have joined us in crossing this significant milestone in women’s sports. #ShareAriel
We’re thrilled to announce the finalized ownership group ahead of our inaugural 2026 season. 🏔️👏
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@ArielPrjctLevel Level Founder Mellody Hobson recently took the stage at @BloombergLive Invest in New York City for a live interview with "The Deal" podcast, hosted by sports legend @AROD and @bloomberg correspondent @jasonkellynews. There, she shared what inspired her to invest in women’s sports, what it’s like teaming up with Managing Partner and Head of Investments @whoisjwright, and investing in the @denver_nwsl franchise. Watch the full episode here: projectlevel.com/news-insigh…. #ShareAriel
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We’re so excited to welcome two-time Olympic Gold Alpine Ski Racer @MikaelaShiffrin to the @denver_nwsl ownership group. As controlling owner Rob Cohen said, “Mikaela’s commitment to excellence, her global impact, and her deep Colorado roots make her a perfect addition” to this new venture. Read the news here: denvernwsl.com/blogs/news/mi… #ShareAriel

Joining her home team just made sense 💚
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