Raising the Flag on a New Era for Women in Sports Flag football is one of the fastest-growing sports in the world—and we are investing in its future. We are proud to support the @NFL's new league and help expand access, opportunity and long-term pathways for women and girls in sport. Read the interview: bit.ly/49cWonT @whoisjwright @Sportico #FlagFootball #WomensSports #NFLFlag #NFL

The @WNBA averages 970,000 viewers per regular season game. The @NHL averages 450,000. The average WNBA team is valued at $250 million. The average NHL team - $2.2 billion. @whoisjwright calls this the arbitrage moment in women's sports. And he is building the fund to capture it. Wright - @NFL player, @McKinsey partner, first Black president in the 105-year history of the NFL as President of the @Commanders - spoke with @CourtMcQuade straight from the Sidelines at ALTSLA 2026. His case for women's sports as the small-cap opportunity of our generation is one of the most compelling investor arguments we heard all year. It's the whole ecosystem. Teams. Analytics. Youth sports. Staffing. Private equity-style returns across the board. Watch this one. 🔥 Huge shoutout to @mellodyhobson81 and @ArielPrjctLevel for building something that matters. #ALTSLA #ALTSLA2026 @ArielInvests

Following Project Level's first close, Managing Partner and Head of Investments @whoisjwright joined @YahooFinance anchor @juleshyman to discuss why women’s sports are becoming a meaningful commercial force—powered by rising demand, strong fundamentals and scalability. Watch the interview: bit.ly/4aXL7sY #WomensSports #ProjectLevel #ArielInvestments

Project Level believes that the rise of women’s sports is more than a moment—it’s a structural shift powered by youth participation, digital discovery and expanding media economics. In @FOS, @whoisjwright frames women’s sports as a classic value play: strong fundamentals, rising revenues and a long runway for multiple expansion. Read the full article: bit.ly/3ZZJ8On #ProjectLevel #WomensSports #SportsInvestment #ValueInvesting #LevelThePlayingField

who's cutting onions? 🥹💚

I had the unique opportunity to join the @naaonline Symposium in San Juan to discuss leadership and inclusive investment in sports and finance. Grateful to share perspectives and learn from others on how the growth of women’s and emerging sports can create lasting impact.

Great conversation on international team ownership at Avance Sports Global. The growth of cross-border investment in sports is creating new opportunities and new challenges worth paying attention to.

"We are now in a new era, and we are not going back.”​ Spoke at the @USChamber's business of sports & entertainment summit about what’s ahead and why we believe a billion-dollar valuation for a women's franchise in the next ten years is possible.

Northwestern National Championships since 2021: 🏆 2021 Field Hockey 🏆 2023 Women’s Lacrosse 🏆 2024 Field Hockey 🏆 2025 Women’s Golf 🏆 2025 Field Hockey Women’s. Sports. School.

BACK-TO-BACK NATIONAL CHAMPS 🏆

Looking back on our celebration of the @denversummitfc launch with a few of the incredible people who helped bring this vision to life.

*sight

The @UNCF reception was more than a panel, it was a celebration of the enduring power of HBCUs to transform lives and communities. Thank you for leading such an important conversation.

There is real commercial momentum behind women’s sports. Today we learned what Philadelphia can expect as we enter our era of women’s sports from experts Alex Niedbalski-Sykes, Co-Founder and President of the Philadelphia Sisters™ and Sisters Sports Group™ with @whoisjwright, Managing Partner and Head of Investments, Project Level®.

It was a privilege to join Teresa Weatherspoon and Omar Wilson at the 2025 Black Women in Venture Capital Martha’s Vineyard Retreat for an important conversation on investing in women’s sports. Thank you to the organizers for creating a space that centers Black women in venture.

WHAT. A. GAME‼️ #OTD 2️⃣5️⃣ years ago, No. 21 @NUFBFamily topped No. 12 Michigan, 54-51, in an absolute thriller.

Great to see @leagueonevb’s momentum continue with a new LA team. Women’s volleyball is showing what’s possible when capital, community, and culture align. nytimes.com/athletic/6716606…

Grateful to join the 2025 Bloomberg Global Forum to discuss the growth of women’s sports, the importance of infrastructure, and how these forces are shaping the future of the industry. Watch our conversation here: bloomberg.com/news/videos/20…

Honored to join the Football & Sustainability Panel at the UK Saudi Culture, Sports & Entertainment Forum to explore football’s role in diplomacy, sustainability, and change. 🎥 @FfP_Global