Brand identity & digital experiences for innovators. From AI startups to Google.
Joined April 2023
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New case study: Tekuma
For the visionary urban design practice spun out of MIT we built a brand designed to be understood before it’s explained.
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Ashfall Studio retweeted
Working on a new case study for the @Raycashxyz brand identity we created at @AshfallStudio earlier this year. Super excited about this one 👀
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May 29
Global creative and technology company @ashfallstudio built the identity, strategy and motion system for @shelbyserves, a decentralised hot storage protocol taking on AWS, Google Cloud and Azure.
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Website Of The Day is Shelby
tinyurl.com/2bdzke7d
by Ashfall Studio @ashfallstudio
#webdesign #webdev #cssdaWOTD #CSSDesignAwards
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May 15
Global creative and technology company @ashfallstudio’s identity for decentralised storage protocol @shelbyserves pairs GT Planar and Repro Mono with four duotone palettes that avoid the Web3 and corporate clichés.
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May 15
Global creative and technology company @ashfallstudio built the identity for hot storage protocol @shelbyserves around an extruded hexagon holding a circle. It’s structurally stable when static, and kinetic in motion.
Explore the full case study below ↓
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Apr 21
New case study: @ShelbyServes 🩷
A decentralized hot storage protocol taking on the hyperscalers. We built their brand on tension: infrastructure should feel fast, responsive, and alive, but also firm and solid enough to trust with your data.
Built to hold, made to move. 🧵
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Apr 21
New case study: @ShelbyServes 🩷
A decentralized hot storage protocol taking on the hyperscalers. We built their brand on tension: infrastructure should feel fast, responsive, and alive, but also firm and solid enough to trust with your data.
Built to hold, made to move. 🧵
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Apr 21
Color.
The four duotone palettes make the brand feel more vivid and alive than the corporate cloud world, but cleaner and warmer than a lot of Web3.
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Apr 21
Built to scale.
Shelby’s brand system was built to hand over: clear enough for other teams to use, structured enough to extend, durable enough to evolve.
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Ashfall Studio retweeted
Unused direction from a recent brand project from our team at @AshfallStudio anchored in the visual concept of prism, warmth, and movement.
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The CCUS brand experience we made for Heidelberg, together with Blast Design last year, was nominated for @TheWebbyAwards!
Great to be nominated for the Internet Oscars for the third year in a row. 💚
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