Founder & Design Director at @AshfallStudio · Awwwards judge · Designed for Google, Airbnb, Meta, Toyota, Microsoft and more
Joined December 2019
- Tweets 914
- Following 1,057
- Followers 2,739
- Likes 20,728
102 Photos and videos
Pinned Tweet
Feb 10
Work that I'm probably the most proud of in my 12-year long design career: A strategic repositioning and rebranding of @Aptos, one of the world's biggest Web3 innovators, we did at @AshfallStudio last year.
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Working on a new case study for the @Raycashxyz brand identity we created at @AshfallStudio earlier this year. Super excited about this one 👀
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Martin Ehrlich retweeted
Website Of The Day is Shelby
tinyurl.com/2bdzke7d
by Ashfall Studio @ashfallstudio
#webdesign #webdev #cssdaWOTD #CSSDesignAwards
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Martin Ehrlich retweeted
May 15
Global creative and technology company @ashfallstudio’s identity for decentralised storage protocol @shelbyserves pairs GT Planar and Repro Mono with four duotone palettes that avoid the Web3 and corporate clichés.
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Martin Ehrlich retweeted
May 15
Global creative and technology company @ashfallstudio built the identity for hot storage protocol @shelbyserves around an extruded hexagon holding a circle. It’s structurally stable when static, and kinetic in motion.
Explore the full case study below ↓
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Martin Ehrlich retweeted
May 14
Most of my recent projects involved procedural motion on the web,
so I built this browser-based tool to export seamless videos in one click ✨
→ imagetool.paulsoulhiard.com
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Martin Ehrlich retweeted
Apr 21
New case study: @ShelbyServes 🩷
A decentralized hot storage protocol taking on the hyperscalers. We built their brand on tension: infrastructure should feel fast, responsive, and alive, but also firm and solid enough to trust with your data.
Built to hold, made to move. 🧵
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Apr 21
New @AshfallStudio case study: Shelby
A decentralized hot storage protocol taking on the hyperscalers. We built the brand on tension: infrastructure should feel fast, responsive, and alive, but also firm and solid enough to trust with your data.
Built to hold, made to move. 🧵
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Apr 21
We chose four duotone palettes, making the brand feel vivid and alive, but clean and elegant at the same time.
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Apr 21
My favourite part of the brand is the one-page website, where it all comes together. Animated patterns, scrolling animations, strong typography, and a clear story as you progress through the page.
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Martin Ehrlich retweeted
We’ve just launched the new brand for @raycashxyz.
Raycash is a global money account powered by confidential stablecoins. Private. Self-custodial. Fiat in and out.
As a team, we wanted the brand to reflect the strength of what we’re building. Now it does.
Here’s how. 🧵
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Martin Ehrlich retweeted
Unused direction from a recent brand project from our team at @AshfallStudio anchored in the visual concept of prism, warmth, and movement.
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Unused direction from a recent brand project from our team at @AshfallStudio anchored in the visual concept of prism, warmth, and movement.
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Killer team: Leslie Uy, Alex Predusel, Jeff Whitlock, @jaredpgranger, Mubeen Qassim, @MartinEgrt
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