Having a clear customer strategy is essential to success. My contrarian VC approach helps me design an ideal strategy to turn those first 5 customers into your first 5 million customers.
1/ When starting a company, can you get to *5 customers*? Who are they? Why will they trust YOU?
As a VC, these are questions I always try to ask (selling B2B). I’ll tell my story of how my company got our first 5, and why 5 seems like a good heuristic of “you’ve got something”