"Introducing X, the future of the internet!" Social Media Managers everywhere:

This one’s been brewing for a while... Welcome to Wrexham, Ryan Hardie 🤝 🔴⚪ #WxmAFC

A reminder to myself as much as the other gardeners out there: mint goes in a separate pot

Tipalti’s CFO, Sarah Spoja, shares insights into our growth and leadership in the finance automation space with Nasdaq’s Joseph Brantuk. Don’t miss how we’ve become the preferred solution for 5,000 fast-growing companies. nasdaq.com/videos/tipalti-al…

Tripled the brand’s engagement rate and clicks for our LinkedIn sponsored content 🙌

Last week, I flew to NYC to host a workshop for our CSX cohort. The goal was to equip them with social tactics they could immediately put into action. Here are 5 tips from my talk:

Happy #SuiteWorld day to all who celebrate 🎉 🎈

I swear twitter has made the hit-boxes of their ads bigger than the ads themselves. I keep accidentally opening ads that I did NOT click on

I absolutely love how EW has turned their cover photos into skits that they can share as videos to social. It's so much more engaging than publishing the photo itself Bravo to their content / social team 👏

As much as I can appreciate the breaking of the 4th wall social media managers do on brand accounts...can we please stop and remember that we aren't the main character of the accounts we manage? The accounts we run are about the brand, not the social media manager.

Wow, big shoutout to @LinkedInMktg for adding AI support to help generate alt-text for images. It's so much better than what I've been doing. Thank you! #a11y

Got good ones of us watching the show

Big SaaS shakeup and you heard it here first: @Hootsuite is set to acquire @Talkwalker! Get ready to turn insights into action into impact with AI-powered social listening and consumer intelligence. The future of social media performance is here: ow.ly/ZTnp50R9GJ2 🎉

Our telepathic beer station will return for today's booth session. Make sure to come by and give it a try. Do you have the brainpower to get to the top of the #GDC2024 leaderboard? @Official_GDC @tipalti

Normalize senior-level roles that don't require people management. It sucks that most of us are forced to become people managers if we ever want to make a lot of money. We need more high-level individual contributor roles. Grown adults who want to roll up their sleeves AND get paid like upper management. And for founders/CEOs, isn't this what you want more of? Competent adults who can do their jobs extremely well with little to no oversight. Nobody wants to monitor Asana to make sure the person they hired is actually doing their job. If you think this could be right for your org... Guidelines for hiring a high-level IC: 1. Pay them well. Sure, you can argue they shouldn’t get paid as much as the c-level executive who oversees a whole department. But the high-level IC is much more experienced and competent than a manager-level worker. 2. Be clear it's not a people management role. This will turn off some people, which is great. More time saved for both of you. In a conventional corporate environment, you’d bury this aspect of the role. But you don't have time for those silly trappings. Put "individual contributor" front and center, and the right types of people will apply. 3. Let them define accountability. Remember: this is a grown adult you’re hiring. Making them join a daily standup or updating a spreadsheet is waste of their time and yours. (You don't actually want to look at those daily updates, do you?) A common understanding for what accountability looks like is key. So have them define it, and only agree to it if you're truly on board. Be open-minded. Accountability might not just be outcomes (like increased revenue or more customers). It might be output (like number of projects completed or programs launched). It might be a mix of both. A great high-level IC might be paid like a VP. But for that value, you may very well get the power of several directors. And that might be exactly what you need.

Today's playlist: Gin Blossoms 🎶

Imagine you are genuinely trying to recover from a major surgery and you just have your social media and PR team coming in with increasingly worse news

Delicious in Dungeon is an awesome show. Flew through the first season.

Facebook and Insta down today? Social Media Managers everywhere...

Unreal work by Marta here 👏 love the ingenuity to stand out from the crowd!