Brand strategy, Identity, Intellectual Property consultancy founded by @ShireenSmith A-Z of #IPRights #Copyright #Trademark #BrandTuned #LegallyBranded

Joined January 2009
918 Photos and videos
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10 Dec 2024
Why does a brand protection service matter? πŸ€” I cover the key reasons in my newsletter last Friday. Catch up now: azrights.com/blog/why-brand-… #BrandProtection #Trademarks #BusinessAssets #IPLaw #TrademarkRegistration #BrandManagement #BusinessGrowth
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6 Dec 2024
Trademarks safeguard your brand’s future. πŸ›‘οΈπŸŒ Investing in brand protection helps prevent legal risks, ensures exclusivity, and secures your business's most important asset. Read my latest blog here: azrights.com/blog/why-brand-… #BrandProtection #Trademarks #BusinessAssets #IPLaw
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13 Nov 2024
In this episode, Brad reveals his approach to rebranding, covering everything from defining brand identity and mission to guiding designers for impactful results. βœ¨πŸ“ˆ Watch now! youtu.be/OagZRSvh4cY Make sure you’re subscribed so you don’t miss any of our future videos!
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12 Nov 2024
In this episode, Lucy explores the rebranding of Rethink Press, offering valuable advice for authors and businesses on staying true to their brand. πŸ’¬ Watch here: youtu.be/ZaPfoTeebQQ Make sure you’re subscribed so you don’t miss any of our future videos! #Rebranding

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11 Nov 2024
Learn how market segmentation can elevate your business! This episode covers strategies to pinpoint customer needs, refine your target market, and make informed decisions through qualitative and desk research. πŸ’ΌπŸ’¬ Full episode πŸ‘‰ youtu.be/BbkWz0Wky9c #MarketSegmentation
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4 Nov 2024
Protect your trademark rights by ensuring genuine use. πŸ” Read my full blog ⬇️⬇️ azrights.com/blog/use-it-or-… #TrademarkLaw #BrandSecurity #IPProtection #TrademarkTips #BrandOwnership #LegalAdvice #IntellectualProperty
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1 Nov 2024
Did you know? πŸ’‘ Without consistent use, your trademark risks cancellation. Keep your brand safe by maintaining proof of use! πŸ“„ Read more: azrights.com/blog/use-it-or-… #TrademarkLaw #BrandSecurity #IPProtection #TrademarkTips #BrandOwnership #LegalAdvice #IntellectualProperty
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31 Oct 2024
In this episode, John discusses the significance of trade secrets, emphasising the necessity of differentiating them from general know-how within an organisation. πŸ’Ό Listen here youtu.be/TvGDkAPxIyA 🎧 Hit subscribe and join us for more great videos! #TradeSecrets
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23 Oct 2024
In this episode, JP Castlin breaks down the terms on complexity, positioning, differentiation, what you need to consider when formulating your brand strategy. πŸ“£ Watch the episode here youtu.be/ZdkkVkOUOY8 #Marketing #BrandStrategy #Positioning #Differentiation

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21 Oct 2024
Tune in to this episode of the Brand Tuned podcast where John explains why having real conversations with potential customers before launching can save you from creating something no one really cares about. πŸ’¬ πŸŽ™οΈ youtu.be/7iwgMIdp-90 #BrandTuned #EntrepreneurTips
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17 Oct 2024
Stand out and protect your business with strong IP – it’s the key to lasting success in a competitive market. πŸ”’πŸ”‘ Read the full blog here brandtuned.com/blog/ip-is-a-… Want more insights like this? Join our mailing list!
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16 Oct 2024
Discover the power of listening in sales with Alison Edgar, bestselling author and speaker, as she reveals how to truly understand your clients' needs! πŸ—£οΈ Watch here youtu.be/uQOgpUdhUGY #SalesSuccess #EntrepreneursGodmother #BusinessTips #ClientNeeds #SalesStrategy
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15 Oct 2024
Want to learn how to make your business more profitable? πŸ’ΌπŸ“ˆ Join Ruth King on this episode of Brand Tuned as she shares expert tips on building wealth and mastering your finances. πŸ’° Watch here: youtu.be/x9ZqOhyn-pg #BusinessSuccess #EntrepreneurLife #WealthBuilding
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11 Oct 2024
From Paralympic athlete to social entrepreneur, James Brown opens up about how his lived experiences as a visually impaired person inspired him to create solutions that transform accessibility for disabled communities. πŸŒπŸ’‘ Full episode: youtu.be/xtgPyNtuddY
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9 Oct 2024
Tune into this Brand Tuned podcast episode with Chris Kneeland as he dives deep into the secrets behind successful cult brands, sharing examples, controversial insights, and steps on how to turn your business into a cult brand! πŸ“Š Watch here youtu.be/4QLGFMiV6xg #CultBrands
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8 Oct 2024
Find out how trademarks protect and boost your brand's identity. πŸ“ˆπŸš€ Listen to the episode here youtu.be/F_AkEG3rW0I and hit subscribe! πŸ“£ #Trademarks #BrandingStrategy #BrandIdentity #TrademarkLaw #Entrepreneurship #BusinessGrowth #BrandTuned
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4 Oct 2024
Learn about the recent case involving easyGroup and easyfundraising, which highlights the complexities of trademarking common words like "EASY" and the challenges businesses face in navigating naming disputes. Read more azrights.com/blog/can-you-re… πŸ’‘ #TrademarkDisputes #easygroup
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1 Oct 2024
Mastering IP fundamentals empowers businesses to protect their assets and thrive in a rapidly growing economic landscape. πŸ“Š Read more: azrights.com/blog/why-focus-… #IPBasics #BusinessGrowth #BrandProtection #IntellectualProperty #IPStrategy #Entrepreneurship #GlobalBusiness
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30 Sep 2024
Kevin Urrutia shares his blueprint for building a business and assembling the perfect team. ➑️ youtu.be/YjlxtIj5Rl0 Don’t forget to subscribe! πŸ”” #EntrepreneurTips #DigitalMarketing #BusinessSuccess #MarketingStrategy #Leadership #TeamBuilding #StartupAdvice

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