Cognitive Marketing for B2B - understanding your B2B customer for business growth
Joined October 2014
- Tweets 2,998
- Following 492
- Followers 348
- Likes 1,289
1,659 Photos and videos
Pinned Tweet
7 Aug 2023
Twitter … it's not you, it's us!
As a #cognitive #B2B #marketingagency, we are constantly reviewing our communications and we feel that other social platforms are where we need to focus our attention.
A little birdie told us you can follow BCM on LinkedIn, Facebook & Instagram
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14 Jul 2023
Many marketers & business owners have had poor experiences working with agencies that have promised everything & delivered nothing. This makes the budget conversation hard & is why the agency/client relationship is key to success.
hello@bcmagency.co.uk
#b2b #marketingstrategy
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10 Jul 2023
We're in a tough climate and dependent on a number of factors.
So how about if you worked with a #B2B #marketing agency that could evidence greater #marketingproductivity using a #cognitive approach without needing to increase your existing marketing budget?
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4 Jul 2023
We hear a lot about storytelling these days, and narrative. This often makes it sound like fiction when the opposite is true. Your story needs to be authentic, emotionally-charged (as only 5% of the buying decision is truly rational) and above all CONSISTENT.
#marketingstrategy
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28 Jun 2023
Whilst the principles of B2B Marketing have remained unchanged (see here: bcmagency.co.uk/contentfiles…),) how people buy & indeed who makes the decision to buy is changing.
Contact us for a no-obligation conversation as to how your #b2bmarketing could get you better results.
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22 Jun 2023
BIGGEST reason marketing fails...
Is the B2B Marketing Disconnect. Yep, it still exists & in a number of guises. If things aren't adding up internally, you can be sure that it isn't adding up to the outside world either.
#construction #itpaystobecognitive #b2bmarketingstrategy
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19 Jun 2023
By clearly articulating why you are the better option to help ideal clients, over the competition - who are failing to get this across - you can productively grow market share.
#constructionindustry #b2bmarketing #itpaystobecognitive #constructionmarketing #b2bmarketingstrategy
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14 Jun 2023
It's hard out there in Constructionland - but you're not going to cut through the noise, rise above the competition, or get outstanding return on your marketing investment by relying on generalists
#construction #b2b #itpaystobecognitive #constructionmarketing #marketingstrategy
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9 Jun 2023
Here at BCM, we're all about delivering productive marketing for construction sector companies.
#constructionindustry #b2bmarketing #itpaystobecognitive #constructionmarketing #b2bmarketingstrategy
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24 May 2023
In recognition of Mental Health Awareness week and the focus on anxiety, the BCM team were given a few hours during their working day last week to do an activity that helps their mental health.
#meantalhealthawarenessweek #anxietyrelief #agencylife
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11 May 2023
Understanding your audiences, segmenting & targeting to land timely messages, & aligning marketing efforts with business strategy. This is #Cognitive #B2BMarketing.
It's what we do. And it's why our construction clients trust us to cut through the noise & elevate their voice.
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25 Apr 2023
Doesn't everyone feel better thanks to the nice weather we've seen lately?!
The construction sector certainly does! The ONS reported an estimated 2.4%⬆️ in terms of volume output in Feb. Largely thanks to repair, maintenance & new build work, but also due to the better weather!
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20 Apr 2023
According to Statista, UK businesses are predicting their marketing spend to grow by more than 10% in the coming 12 months. This is encouraging news & signifies a shift in mindset about the #strategic importance of #B2Bmarketing.
It's what BCM's passionate about.
#B2B #Cognitive
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17 Apr 2023
Building materials companies have had it tough; the rising cost of materials, increased freight charges, Brexit taxes. We're proud to have worked with #buildingmaterials clients over the years who have #sustainability & #innovation at the core of all they do.
#B2B #cognitive
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14 Apr 2023
The trick is balancing the long and the short; everyone jumps onto lead gen activity in lieu of brand building when markets are down, but the latter has been proven to offer a greater brand & lead gen return.
#B2Bmarketing #itpaystobecognitive #marketingstrategy #construction
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11 Apr 2023
In the world of #B2Bmarketing, building strong segmented relationships is key. The size of your database becomes less relevant, the quality of it and knowledge you have about the individuals and companies within it is key.
hello@bcmagency.co.uk
#cognitivemarketing #b2binsights
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6 Apr 2023
Wishing everyone a very Happy Easter from the BCM Agency team.
#HappyEaster #Easter2023 #B2B #Marketing #cognitivemarketing
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6 Apr 2023
Working with #construction & #building material clients, we know that B2B marketing comms can be an area for improvement.
This is why we focus on research & market insight to really understand your customers.
#cognitivemarketing #b2bmarketing #segmentation #construction
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4 Apr 2023
You cannot underestimate the power of communication.
Our cognitive approach to #B2Bmarketing enables you to do this, more productively, without needing to increase your marketing budget.
hello@bcmagency.co.uk #cognitivemarketing #marketingstrategy #brandawareness #b2binsights
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30 Mar 2023
We have been listed as number 7 in the top 10 rising stars in B2B Marketing's latest benchmark report!
Congrats to all the BCM team, whose hard work & passion for doing B2B marketing properly has made this achievement possible 🙏
#B2Bmarketing #itpaystobecognitive #recognition
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