Literally every parent I met agrees: Bluey is the best children's TV show. Full stop.
Started watching Bluey with my son and get the hype.
The āSleepytimeā episode is perfect (and too real). One of the few kid shows can actually enjoy with himā¦and a streaming juggernaut, per Bloomberg:
ā«ļøBrand valued at $2B
ā«ļø731 million viewing hours in 2023 (2nd most-streamed show after Suits)
ā«ļø29% of all Disney TV views in Q4 of 2023
The show was created by Joe Brumm, a veteran TV animator (he worked on āPeppa Pigā). After moving from the UK back to Australia, he made a 1-minute āBlueyā sample in 2015 and showed it to Brisbane-based Ludo Studios.
People enjoyed the teaser but didnāt know the intended audience. Brumm had initially considered an R-rated version of Peppa Pig but went with a show targeted at preschoolers (of note: the real Peppa Pig sold for $4B to Hasbro in 2019).
With the kid's focus, Ludo convinced the countryās national broadcaster (Australian Broadcasting Corporation aka ABC) to give Brumm $13k for a 5-minute episode.
Brumm delivered with the Heeler family, who are 4 cattle dogs living in Brisbane: title character Bluey (7-years old), her sister Bingo (5-years old) as well as Chilli (mom) and Bandit (dad). Material for the show was borrowed from Brummās own life as a father of two girls.
ABC liked the episode and greenlit $5m for a first season. Unable to foot the whole bill, ABC partnered with BBC Studios (the business segment of the UKās national broadcaster). BBC got the global distribution, licensing and merchandising rights for Bluey (outside of Australia).
In other words, ABC is barely profiting from one of the countryās largest cultural exports since Mad Max, AC/DC, Kyle Minogue or Crocodile Dundee.
Brumm has written every episode by himself and it was a deliberate choice. He told The Hollywood Reporter that established kids TV writing is too āformulaicā.
He integrated adult themes into the show because he wanted āa good co-viewing show where the parents could genuinely watch it with the kidsā and there werenāt many options for the āthe preschool stageā.
Important topics treated with care include infertility, mental health and alcohol. āWhale Watchingā is my favourite episode and is about parenting while hungover ā see a spot-on excerpt at the (1:59) mark in the clip below.
There have been 150 episodes (~7 minutes each) over 3 seasons.
Some are worried Brummās run is coming to an end:
ā«ļøHis daughters have gotten older (less material)
ā«ļø The voice actors ā including some Brisbane-based children ā are also getting older (and voices changing)
ā«ļøAlso, the season 3 finale on April 14 is suspiciously long (at 28 minutes)
However it shakes out, Brumm has created a masterpieceā¦and given a few go-to quotes in my house including āI slipped on maā beans!ā, āa tactical weeā and āpass the sauce, dude!ā