Barb is the industry’s standard for understanding what people watch across all platforms and devices.
Joined April 2014
- Tweets 572
- Following 305
- Followers 1,499
- Likes 154
294 Photos and videos
14 Apr 2025
We've launched the first set of overnight commercial spot ratings in beta, working with @Clearcast and Adsignal.
Read more: barb.co.uk/what-people-watch…
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11 Mar 2025
We have appointed RSMB to build a single interface for Advanced Campaign Hub and CFlight. Read more here: barb.co.uk/news/barb-appoint…
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26 Feb 2025
Today we announced a landmark initiative to expand our measurement of the @YouTube content that people watch on TV sets. Read more here: barb.co.uk/news/barb-to-star…
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10 Feb 2025
We have appointed @Media_Sense and @SnowflakeDB for the new Barb Data Hub. Read more here: barb.co.uk/news/barb-appoint…
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3 Feb 2025
Luca Vannini, Head of Campaign Audiences at @BarbAudiences, spoke to @TVBEurope about how we are working to report the ad tiers on the streaming services: tvbeurope.com/media-consumpt…
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3 Feb 2025
We've released the SVOD subscriptions data from our Establishment Survey for Q4 2024. Find out more here: barb.co.uk/news/barb-release…
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30 Jan 2025
Today we've announced the launch of the prototype phase of Barb Panel Plus. Find out more here: barb.co.uk/news/barb-launche…
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Barb retweeted
27 Jan 2025
'What’s occurring in the world of #TV viewing? Everything is changing, but it’s also not. And the speed at which that change is happening is uneven.'
Doug Whelpdale, head of insight at @BarbAudiences, on TV viewing
mediacat.uk/whats-occurring-…
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22 Jan 2025
Join Barb's @DougWhelpdale at VOD Professional OTT Question Time Live 2025 on January 28th at 8:30am at The British Muesum London. Discussing 'Embracing Future Audiences' to explore actionable strategies for bridging the gap. vodprofessional.com/ottqtl25…
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21 Jan 2025
In this latest What People Watch video, Douglas Whelpdale, Head of Insight at Barb delves into Christmas TV viewing and how TV viewing data analysis needs to look beyond just overnight and 7-day ratings.
Watch below. 👇 📺 📊
youtu.be/rtsl4EshcdY?si=BWdx…
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15 Jan 2025
To find out which programmes contributed to viewing in December, including I’m a Celebrity Get Me Out of Here, Gavin & Stacey and Bluey among others, check out the Monthly Viewing Summary here: 📺 👇
barb.co.uk/monthly-viewing-s…
#barb #whatpeoplewatch #December2024
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19 Dec 2024
In this latest What People Watch video, @DougWhelpdale explains how TV data can help advertisers to find specific audiences from gamers to last-minute Christmas shoppers. He also outlines what people watched during November.
Watch here.👇 📺 🏠
youtu.be/Asw1AGGhmGU?si=1qkp…
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18 Dec 2024
To find out which programmes contributed to viewing in November, including Strictly Come Dancing, I’m a Celebrity Get Me Out of Here, Man on the Inside, Bad Sisters and Yellowstone among others, check out the Monthly Viewing Summary here: 📺 👇
barb.co.uk/monthly-viewing-s…
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12 Dec 2024
Sharing their wish list for Barb, Gayle Noah, Global Media Director at @LOrealGroupe alongside Vicky Fox FIPA, Chief Planning Officer at @OMG_UK and Nicola Westwood, Head of AV Planning at @UMWorldwide explain what they want to see next in TV measurement.
Watch here:👇💫
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10 Dec 2024
At the recent Barb Briefing for Brands, our panel discussed the challenges of measuring effectiveness across different media campaigns particularly the misalignment of metrics, and the importance of having a laser focus on outcomes.
Watch here:👇 📺 📊
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Barb retweeted
27 Nov 2024
What does the nation watch at Christmas?
Douglas Whelpdale, Head of Insight at @BarbAudiences, dives into Christmas viewing
mediacatmagazine.co.uk/chris…
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5 Dec 2024
Richard Kirk, CSO at EssenceMediacom UK joined the recent Barb Briefing for Brands - an event for advertisers & media agencies – to share his views on the role of audience data in supporting effectiveness assessment.
Watch here: youtu.be/MVSH6FAGdOc?si=1z5T…
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3 Dec 2024
In this short clip, George Ivie, CEO at the MRC explains its long history of writing media standards, and how it develops industry measurement standards through an inclusive process involving over 200 companies and extensive expertise.
Watch here: youtu.be/lGL9wdsuZ08?si=mQGu…
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28 Nov 2024
Peter Field, Independent Marketing and Advertising Professional, joined the recent Barb Briefing for Brands to share his views on the role of audience data in supporting effectiveness assessment.
Watch here: youtu.be/89glKZHXdM4?si=uoNw…
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26 Nov 2024
In this short clip from the recent Barb Briefing for Brands - Vicky Fox FIPA, Chief Planning Officer at OMG UK explains how media planning has become increasingly complex with a tapestry of audience data.
Watch here... 👇 📺
youtu.be/BfUHwBORfi4?si=30Qr…
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